CRM Planning Lead: Personalization & Cross-Channel Strategy

albelli; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Storio group in Amsterdam is seeking a CRM Planning Manager to lead a team of three Senior Specialists, steering contact strategies, campaign roadmaps, and channel optimization across email, direct mail, and inserts for seven million European customers.

You will advance a 1:1 personalized customer experience, collaborate with CRM Operations, Product Marketing, Customer Analytics, and Creative teams, and shape how we connect with customers to build lasting loyalty across owned touchpoints.

Qualifications

• Experience planning and leading CRM campaigns across multiple channels.
• Strong analytical skills and experience turning data into commercial actions.
• Ability to manage a small team and deliver against roadmaps and calendars.
• Familiarity with personalized, 1:1 customer communications and lifecycle strategies.

Responsibilities

• Lead a team of three Senior Specialists to define contact strategies and roadmaps.
• Oversee cross-channel campaigns across email, direct mail and inserts.
• Manage email calendar and offline channel yearly plans.
• Drive value-driven storytelling and reduce reliance on promotional offers.
• Collaborate with Analytics and ML teams to tailor customer experiences.

Skills

CRM Planning

Team leadership

Data analytics

Email marketing

Braze

Cross-functional

Education

Marketing degree

Tools

Braze platform

Job description

Storio group in Amsterdam is seeking a CRM Planning Manager to lead a team of three Senior Specialists, steering contact strategies, campaign roadmaps, and channel optimization across email, direct mail, and inserts for seven million European customers.

You will advance a 1:1 personalized customer experience, collaborate with CRM Operations, Product Marketing, Customer Analytics, and Creative teams, and shape how we connect with customers to build lasting loyalty across owned touchpoints.