CRM Campaign Lead – Sale & Promotions (Ecom/Retail)

PVH Corp.; Amsterdam; Presencial; EUR 55.000 - 75.000; Tempo integral

Benefícios oferecidos por esta vaga

Onsite gym

Campus amenities

PVH University training

Employee discounts

Resumo da vaga

PVH Corp. in Amsterdam seeks a CRM Campaign Specialist to drive Sale & Promotions communications across Ecom, Retail and Outlet. You translate strategy into segmented, personalized emails and mobile messages, owning campaigns end-to-end from briefing through launch and reporting.

You will work with the CRM Operations and Brand teams to ensure timely, accurate messages across markets, leveraging consumer insights for optimization and higher engagement.

Qualificações

• 3-5 years of hands-on experience in CRM, digital marketing or campaign management within a B2C/commercial environment.
• Strong project management skills, coordinating multiple campaigns, stakeholders, markets and deadlines.
• Translate business priorities into effective CRM communications.
• Proactive and solution-oriented, with ability to advise stakeholders and propose alternatives.
• Experience with Salesforce Marketing Cloud is required, incl. Email Studio / Journey Builder.

Responsabilidades

• Roll out the CRM Sale & Promotions calendar across Ecom, Retail and Outlet.
• Act as the CRM point of contact for Sale & Promotions stakeholders.
• Own campaigns end-to-end: briefing, content, segmentation, approvals, QA, scheduling, launch and post-campaign reporting.
• Manage multiple campaigns and changing priorities while meeting deadlines.
• Drive stakeholder alignment and identify information gaps, risks and decisions.
• Use CRM insights to identify segmentation and personalization opportunities.
• Improve campaign planning, calendars, timelines and stakeholder communication.
• Provide updates on timelines, requirements, risks and dependencies.
• Collaborate with Technical CRM partners to ensure accurate audiences and builds.
• Build, test and troubleshoot campaigns in Salesforce Marketing Cloud.

Conhecimentos

CRM execution

Project management

Email campaigns

Audience segmentation

Stakeholder management

Ferramentas

Salesforce Marketing Cloud

SQL

HTML

Descrição da vaga

PVH Corp. in Amsterdam seeks a CRM Campaign Specialist to drive Sale & Promotions communications across Ecom, Retail and Outlet. You translate strategy into segmented, personalized emails and mobile messages, owning campaigns end-to-end from briefing through launch and reporting.

You will work with the CRM Operations and Brand teams to ensure timely, accurate messages across markets, leveraging consumer insights for optimization and higher engagement.