CRM Planning & Personalization Lead

Storio group; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Job summary

Storio group is seeking a CRM Planning Manager to lead a trio of Senior Specialists, driving repeat engagement and lifetime value for seven million European customers. You will guide contact strategies, campaign roadmaps, and channel optimization across email, direct mail, and inserts.

You will advance a 1:1 personalized experience with CRM Operations, Product Marketing, Customer Analytics, and Creative teams, shaping how we connect with customers and build loyalty across owned touchpoints.

Qualifications

• Breadth of CRM experience in a fast-paced ecommerce environment.
• Experience in direct team leadership and line management.
• Strong analytical capabilities using customer data to shape commercial strategies.
• Deep understanding of email and mobile creative requirements, industry trends, and channel best practices.
• Proven ability to collaborate cross-functionally with Analytics, Creative, Brand, and Commercial teams.
• Full professional fluency in written and spoken English.

Responsibilities

• Define contact strategies, campaign roadmaps, and creative briefs for the team.
• Orchestrate integrated contact strategy across email, direct mail, and inserts.
• Oversee email calendar and offline channel yearly plans for timely campaigns.
• Shift newsletter strategy toward value-driven storytelling with fewer promos.
• Test and deploy AI capabilities within Braze with CRM Operations.
• Build a test-and-learn culture with Customer Analytics to reveal customer insights.

Skills

CRM planning

Team leadership

Analytics

Braze

Email campaigns

Cross-functional

Education

Marketing degree or related field

Tools

Braze platform

Job description

Storio group is seeking a CRM Planning Manager to lead a trio of Senior Specialists, driving repeat engagement and lifetime value for seven million European customers. You will guide contact strategies, campaign roadmaps, and channel optimization across email, direct mail, and inserts.

You will advance a 1:1 personalized experience with CRM Operations, Product Marketing, Customer Analytics, and Creative teams, shaping how we connect with customers and build loyalty across owned touchpoints.