CRM Campaign Specialist

JP Gray; Amsterdam; Hybrid; EUR 55,000 - 96,000; Part time

Benefits offered by this job

Competitive hourly rate

Hybrid working model

Professional development

Access to leading MarTech and AI

International and collaborative work

Innovation, experimentation and contin

Continuous learning

Job summary

JP Gray is seeking a hands-on CRM Campaign Specialist to drive customer engagement and retention. You will own end-to-end CRM campaigns across email, push, SMS and other direct channels, from audience segmentation to deployment and optimization.

You will work at the intersection of marketing, technology and data, using leading marketing automation platforms and scripting languages to deliver personalized customer experiences at scale.

Qualifications

• 3+ years in CRM, lifecycle marketing or marketing automation.
• Hands-on experience with enterprise marketing platforms.
• Advanced SQL for segmentation and reporting.
• Experience building responsive emails with HTML/CSS.
• Knowledge of AMPscript or JavaScript.
• Experience QA, deployment and optimization of campaigns.
• Strong analytics and data-driven decision making.
• Excellent communication and stakeholder management.

Responsibilities

• Build, execute and optimize CRM campaigns across email, push, SMS and other channels.
• Develop responsive emails using HTML, CSS and scripting like AMPscript/JS.
• Create advanced audience segmentations using SQL and data models.
• Manage deployment, QA, testing and performance monitoring.
• Run A/B and multivariate tests to boost engagement and conversions.
• Implement personalized journeys with dynamic content and triggers.
• Monitor KPIs: open rates, CTR, conversions, engagement and deliverability.
• Collaborate with Product, Data Science, UX and Marketing teams.
• Troubleshoot rendering, tracking and execution issues.
• Explore AI-driven personalization and content optimization.
• Prepare performance reports and translate insights into actions.

Skills

CRM

SQL

HTML/CSS

AMPscript/JavaScript

QA/Deployment

Analytics

Stakeholder management

Project management

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Marketo

HubSpot

Litmus

Google Analytics

CDP

Job description

CRM Campaign Specialist

Location: Hybrid | Amsterdam

Hours: 40 hours per week

Contract: Freelance, up until the end of 2027

Languages: English

About the Role

We are looking for a hands‑on CRM Campaign Specialist to drive customer engagement, retention and conversion through highly personalized communication across email, push notifications and other direct messaging channels. In this role, you will own the end‑to‑end execution of CRM campaigns, from audience segmentation and content creation to deployment, testing and performance analysis. You'll work at the intersection of marketing, technology and data, leveraging leading marketing automation platforms to deliver impactful customer experiences at scale. This is an ideal opportunity for someone who enjoys combining technical expertise with customer‑centric thinking and is passionate about transforming customer data into meaningful, high‑performing campaigns.

What You'll Do

• Build, execute and optimize CRM campaigns across email, push notifications, SMS and emerging messaging channels.
• Develop responsive email templates and dynamic content using HTML, CSS and scripting languages such as AMPscript and JavaScript.
• Create advanced audience segmentations using SQL and customer data models.
• Manage campaign deployment, QA, testing and performance monitoring.
• Execute A/B and multivariate testing to improve engagement, conversion and retention metrics.
• Implement personalized customer journeys using dynamic content and behavioral triggers.
• Monitor campaign KPIs including open rates, CTR, conversion rates, engagement and deliverability.
• Collaborate closely with Product, Data Science, UX and Marketing stakeholders to design high‑impact customer journeys.
• Troubleshoot technical issues related to rendering, tracking and campaign execution.
• Explore AI‑driven opportunities including personalization, predictive targeting and content optimization.
• Prepare performance reports and translate insights into actionable recommendations.

What You'll Bring

• 3+ years of experience in CRM, lifecycle marketing or marketing automation.
• Strong hands‑on experience with enterprise CRM and marketing automation platforms.
• Advanced SQL skills for segmentation, targeting and reporting.
• Experience building responsive emails from scratch using HTML and CSS.
• Knowledge of AMPscript, JavaScript or similar scripting languages.
• Proven experience managing campaign QA, deployment and optimization.
• Strong analytical mindset with experience interpreting customer engagement data.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple projects and deadlines simultaneously.

Systems & Tools

• Salesforce Marketing Cloud
• Adobe Campaign
• Braze
• Marketo
• HubSpot
• Litmus
• SQL
• HTML / CSS
• Google Analytics
• Customer Data Platforms (CDP)

Benefits & Perks

• Competitive hourly rate
• Hybrid working model
• Professional development
• Access to leading MarTech and AI technologies
• International and collaborative work environment
• Strong focus on innovation, experimentation and continuous learning

Interested?

Are you passionate about customer engagement, marketing automation and data‑driven campaign optimisation? We'd love to hear from you.