Benelux Channel Growth Lead - Balcony Energy Storage

GoodWe; Rotterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

GoodWe is seeking a Channel Sales Manager for Balcony Energy Storage to drive European channel strategies across Benelux and adjacent markets. You will build and manage a network of distributors, retailers, and key accounts, coordinating marketing efforts and ensuring strong partner performance.

The role requires strong cross-cultural communication, ownership mindset, and willingness to travel. You will report to the regional sales leadership and contribute to market expansion in a fast-growing

Qualifications

• At least 3 years of sales and channel management experience.
• Experience in balcony solar, balcony energy storage, PV, energy storage, or home appliances is preferred.

Responsibilities

• Develop and establish the European channel sales system for balcony energy storage in Benelux.
• Build a distribution network, formulate channel strategies, and achieve sales targets.
• Manage channel partners, set sales targets, track performance, and assess partner capabilities.
• Coordinate local marketing cooperation with channel partners, including campaigns and brand promotion.
• Track market competition and provide regular market analysis and forecasts.

Skills

Sales management

Channel development

Cross-cultural communication

Negotiation skills

Business ownership

Job description

GoodWe is seeking a Channel Sales Manager for Balcony Energy Storage to drive European channel strategies across Benelux and adjacent markets. You will build and manage a network of distributors, retailers, and key accounts, coordinating marketing efforts and ensuring strong partner performance.

The role requires strong cross-cultural communication, ownership mindset, and willingness to travel. You will report to the regional sales leadership and contribute to market expansion in a fast-growing