Applied AI Marketing & Commerce Lead

Artefact; Utrecht; On-site; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Learning and Development

Culture of Celebration

Competitive Rewards

Work-Life Balance

Lunch allowance

Weekly massage

Centrally Located

Career Growth Opportunities

Job summary

Artefact, an applied AI company, seeks a marketing measurement leader to own MMM, incrementality, and attribution for brands operating in production in clients’ clouds. You will work alongside labs and AI studios on synthetic personas, generative content, and trend intelligence, delivering measurable business impact.

You will act as a hands-on scientist and trusted advisor to CMOs, bridging data science with marketing intuition, and shaping the future of measurement products for real-world

Qualifications

• Deep marketing measurement expertise demonstrated in MMM, incrementality, and attribution work.
• Experience shipping models that affected real budget decisions.
• Strong data science skills including causal inference and Bayesian methods.

Responsibilities

• You will own the hardest question in marketing: what actually caused the sales.
• Implement Marketing Mix Modelling, incrementality testing, geo-lift and attribution for brands at scale.
• Collaborate with synthetic brand personas, generative video pipelines, and trend intelligence engines.
• Act as hands-on scientist and trusted advisor to CMOs in production environments.
• Shape offerings and help decide what to productise next.

Skills

Deep marketing measurement

Genuine marketing fluency

Serious data science

CMO-grade communication

Production instincts

Presence before the contract

AI-native ways of working

Job description

Artefact, an applied AI company, seeks a marketing measurement leader to own MMM, incrementality, and attribution for brands operating in production in clients’ clouds. You will work alongside labs and AI studios on synthetic personas, generative content, and trend intelligence, delivering measurable business impact.

You will act as a hands-on scientist and trusted advisor to CMOs, bridging data science with marketing intuition, and shaping the future of measurement products for real-world