Head of Applied AI for Marketing & Commerce

Welcome to the Jungle; Utrecht; Hybrid; EUR 95,000 - 130,000; Full time

Benefits offered by this job

Learning and Development

Culture of Celebration

Competitive Rewards

Work-Life Balance

Lunch provided

Weekly massage

Centrally Located Office

Career Growth Opportunities

Job summary

Artefact is a leading global consulting firm accelerating data and AI adoption. We seek a data consultant who can own marketing measurement challenges—MMM, incrementality, attribution—applied to client brands, with close collaboration to AI-powered labs and production pipelines.

You will work in a hybrid environment, advising CMOs and shaping measurement products while delivering production-ready models and actionable insights.

Qualifications

• 8+ years in MMM, incrementality and attribution with real budget impact.
• Marketing fluency across retail, paid social, and branding.
• Strong data science skills: causal inference, Bayesian methods.
• Able to communicate with CMOs and technical audiences.
• Production-ready ML lifecycle: MLOps and cloud deployment.
• Presence in client qualification and solution design meetings.
• AI-native approach to working with GenAI content and tooling.

Responsibilities

• Own the hardest marketing questions: MMM, incrementality, attribution.
• Work near synthetic brand personas, AI video pipelines, and trend engines.
• Operate in client environments from day zero with production-grade Deliverables.
• Explain methods to CMOs and defend recommendations in qualification.
• Help shape the productization and go-to-market of measurement offerings.

Skills

Marketing measurement

Marketing fluency

Data science (Bayesian)

CMO communication

Production instincts

AI-native methods

Presence in design

Job description

Artefact is a leading global consulting firm accelerating data and AI adoption. We seek a data consultant who can own marketing measurement challenges—MMM, incrementality, attribution—applied to client brands, with close collaboration to AI-powered labs and production pipelines.

You will work in a hybrid environment, advising CMOs and shaping measurement products while delivering production-ready models and actionable insights.