Director Applied AI for Marketing and Commerce

Welcome to the Jungle; Utrecht; Hybrid; EUR 95,000 - 130,000; Full time

Benefits offered by this job

Learning and Development

Culture of Celebration

Competitive Rewards

Work-Life Balance

Lunch provided

Weekly massage

Centrally Located Office

Career Growth Opportunities

Job summary

Artefact is a leading global consulting firm accelerating data and AI adoption. We seek a data consultant who can own marketing measurement challenges—MMM, incrementality, attribution—applied to client brands, with close collaboration to AI-powered labs and production pipelines.

You will work in a hybrid environment, advising CMOs and shaping measurement products while delivering production-ready models and actionable insights.

Qualifications

• 8+ years in MMM, incrementality and attribution with real budget impact.
• Marketing fluency across retail, paid social, and branding.
• Strong data science skills: causal inference, Bayesian methods.
• Able to communicate with CMOs and technical audiences.
• Production-ready ML lifecycle: MLOps and cloud deployment.
• Presence in client qualification and solution design meetings.
• AI-native approach to working with GenAI content and tooling.

Responsibilities

• Own the hardest marketing questions: MMM, incrementality, attribution.
• Work near synthetic brand personas, AI video pipelines, and trend engines.
• Operate in client environments from day zero with production-grade Deliverables.
• Explain methods to CMOs and defend recommendations in qualification.
• Help shape the productization and go-to-market of measurement offerings.

Skills

Marketing measurement

Marketing fluency

Data science (Bayesian)

CMO communication

Production instincts

AI-native methods

Presence in design

Job description

Who We Are

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. We build systems that run in production, in our clients' own cloud, and keep running after we leave. 2,000+ people across 27 countries and 1,000 clients, including some of the largest consumer brands in the world. Not a strategy house that discovered AI eighteen months ago, and not a prototype shop that hands you something you will rebuild from scratch.

Three ingredients make that possible, and very few firms have all three: the data, real and messy and at enterprise scale; an applied AI team that can put a model into a governed production environment; and the transformation muscle to make people actually use it.

Agentic AI lands on marketing and commerce before it lands anywhere else. Agents browse, compare and buy; clicks stop meaning what they meant; the shelf turns into an API. Every CMO and CCO we talk to is asking the same two questions - am I still visible, and can I still prove what worked - and almost nobody can answer them.

What you will be doing

You will own the hardest question in marketing: what actually caused the sales. Marketing Mix Modelling, incrementality testing, geo-lift, attribution - for brands where a three percent reallocation of budget is worth more than most consulting engagements.

And the question is getting stranger. Alongside the media work, you will sit close to three things we build: synthetic brand personas, designed end to end from character bible and voice through to the generative video and avatar pipeline that produces them, running in the client’s own cloud with human authorship and copyright chain documented; AI creative studios that generate brand-consistent product imagery and video at retail scale; and trend intelligence engines that detect a movement, predict where it goes, and explain why it matters commercially - early enough to change what a business actually makes.

None of this has a settled measurement stack. Proving it works is the same discipline as proving a television budget worked, applied to something nobody has measured before. That is also you. You will do it as a hands-on scientist and as a trusted advisor to the CMO - both, not either.

What that looks like day to day:

• Direct access to the frontier labs. We work with Anthropic, Google, OpenAI and Mistral as partners, not vendors on a procurement list - early access, joint bets, and the freedom to build with what shipped this quarter rather than what was safe two years ago.
• You own the outcome, not the deliverable. We are in the client’s environment from day zero and still there after launch. No prototype handoffs. When something breaks in production, you are close enough to see it and fix it.
• Problems worth your brain. Bayesian MMM at group and geo level. Calibrating models against live experiments. Privacy-constrained measurement where the easy signal has disappeared. Working through identification assumptions with people who care as much as you do about getting them right.
• A direct line to the CMO. Not a workstream lead reporting up through three layers. You present the method, you defend it, you own the recommendation - and you’re in the room during qualification, before anything is signed.
• Room to shape the offer. Measurement is not a finished product. You will help decide what we productise next, what we stop doing, and how we take it to market.
• People who make you better. You will work alongside scientists, engineers, creatives and strategists who will pick your models apart and then help you fix it. Nobody here ships alone, and nobody is left to fail quietly.

What We Are Looking For

Seven things. The first four are non-negotiable - if you don’t tick every box but the problem interests you, write to us anyway.

• Deep marketing measurement expertise. Around eight years of building, not just presenting, MMM, incrementality and attribution work, or the depth to match. You have shipped models that changed how a real budget was spent, and you can talk about the ones that failed.
• Genuine marketing fluency. You know how retail media behaves differently from paid social, why brand-building resists short-term measurement, and what a media planner is actually going to do with your output on Monday morning. Measurement without marketing intuition produces confident nonsense.
• Serious data science. Causal inference and Bayesian methods as a working craft, not vocabulary. Comfortable across the wider toolkit - forecasting, optimisation, applied GenAI - and still writing code. You would rather debug it than delegate it.
• CMO-grade communication. You can hold a technical audience for an hour on the identification strategy and a CMO for ninety seconds on what to do about it, and be trusted by both. This includes saying "the result is inconclusive" when it is.
• Production instincts. MLOps and cloud industrialisation. A model living in a notebook is a hobby, not a deliverable.
• Presence before the contract. You are in the room during qualification and solution design, not handed a signed scope. Buyers judge us on the calibre of the person in front of them - often that is the whole evaluation.
• AI-native ways of working. You use AI on your own work daily. If you would rather keep the ways of working you already know, ours will frustrate you.

You'll thrive here if you'd rather be wrong in production than right in a slide, you use AI to do your own work rather than just talk about it, you care more about the client’s problem than your method, you want feedback more than agreement, and you'd take the harder question.

Would be nice, not required: exposure to the Nordics, published work or conference speaking on measurement, experience blending data science with GenAI content production, a background in optimisation or supply-chain problems alongside marketing, or a master’s/PhD in a quantitative field (or a body of work that makes the question irrelevant).

Why you should join us:

• Learning and Development : Join a team of passionate Data Consultants always ready to help each other, providing opportunities to learn and collaborate with some of the best in the field.
• Culture of Celebration: We pride ourselves on creating a collaborative and fun work environment with regular team events and activities.
• Competitive Rewards: Enjoy a comprehensive benefits package, including a competitive salary, phone & travel reimbursements, remote work allowance, and a Onefit membership discount.
• Work-Life Balance: We offer flexibility with a hybrid working environment that lets you balance personal and professional commitments.
• Fuel Your Day: Enjoy a healthy and delicious daily lunch from our extensive organic buffet.
• Weekly Unwind: Take advantage of our weekly massage sessions to de-stress and relax.
• Centrally Located: Our office is conveniently situated near the station for easy commuting.
• Career Growth Opportunities: We’re committed to your professional development, offering continuous learning and internal promotion opportunities.

Join Us Now and Be Part of the Future:

Artefact is experiencing exciting growth, and this is the perfect time to join our dynamic team and contribute to our success story.
Come join us!