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We are seeking a skilled and experienced Marketing Brand & Communications Senior Associate to drive an effective & innovative social media strategy and execute creative content specifically for Boost Digital Bank. This role is critical in enhancing our brand presence, social engagement, product awareness & education, and supporting our business objectives through effective social media campaigns & content. The ideal candidate should have a track record in social media management, an understanding of the financial industry, and a keen eye on market & social platform trends.

SCOPE & AUTHORITY

1. Strategy Development: Develop and execute comprehensive social media strategies aligned with our brand’s goals, market trends, and target audience within approved budget.
2. Content Creation: Oversee the creation of engaging, high-quality content tailored to various social media platforms, ensuring consistency with brand voice and messaging.
3. Campaign Management: Plan, implement, and manage social media campaigns to drive brand awareness, product education, financial literacy, customer acquisition, and engagement.
4. Analytics and Reporting: Monitor social media performance using analytics tools, track key metrics, and provide regular reports with actionable insights to optimize strategy and campaigns to key stakeholders.
5. Community Engagement: Foster a positive online community by actively engaging with followers, addressing inquiries, and managing online reputation.
6. Collaboration: Work closely with cross-functional teams including marketing, PR, and customer service to ensure cohesive messaging and alignment with broader marketing efforts.
7. Market Trends: Stay updated on the latest social media trends, marketing innovations, competitor movement and industry best practices to keep our strategies cutting-edge and effective.
8. Compliance: Ensure all social media activities comply with industry regulations, legal requirements, and internal policies, particularly related to financial services.

The role may from time-to-time include tasks which are not listed above.

KEY RESULT AREAS

1. Brand Health metrics
2. Customer Acquisition
3. Product and Feature Adoption

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degrees or certifications related to social media & digital marketing are a plus.

EXPERIENCE

• Minimum of 3-5 years of experience in digital or social media marketing, with a focus on the financial sector or digital banking preferred.
• Have experience in dealing with marketing agencies and teams
• Experience / understanding of online e-commerce engineering environments and solutions.
• Experience / understanding of business environments and solutions would be an advantage.
• Strong written and oral communication skills.
• Intermediate user of MS Office programs. (Excel, Powerpoint and Word)
• Familiarity with project management software and/or analytical tools such as SQL or Tableau would be an added advantage.
• Ability to cooperate and engage with a wide variety of resources, including upper management and stakeholders, clients, and other departments.
• Can conform to shifting priorities, demands and timelines through analytical and problem solving capabilities.
• Ability to remain positive and encouraging during stressful situations.

ATTRIBUTES

• Strategic thinking – to develop plans based on industry’s best practice, aligned with business strategy, goals and priorities. Ability to pivot and re-strategize when needed.
• Detail Oriented – keen eye for brand to ensure brand guidelines & tonality are adhered.
• Analytical - Strong analytical skills with experience using social media analytics tools & platforms (e.g., Google Analytics, Talkwalker, etc).
• Written and verbal communication skills – Excellence in English & Bahasa Malaysia with a knack for crafting compelling and persuasive content.
• Creative Thinking – to craft unique marketing campaigns or strategy that are buzz worthy or award-worthy for a long-lasting impression.
• Leadership/ Project Management Skills – to manage internal and external stakeholders’ expectations and collaborate (within or across departments) to produce quality work in a timely manner.
• Independence & Problem Solving Skills – to be able to identify challenges and be resourceful to problem solve them with collaborative discussions and minimal escalations
• Customer Oriented – Passion to put customers first in building communications related to product and features.