Social Content Specialist (Influencer Marketing)

REV Media Group; Petaling Jaya; On-site; MYR 45,000 - 78,000; Full time

Job summary

A leading media organization in Petaling Jaya is seeking an Influencer Marketing Specialist to manage influencer campaigns and drive brand engagement. The ideal candidate should have strong communication skills, organizational abilities, and a good understanding of the influencer industry. Responsibilities include recruiting influencers, managing campaigns, and analyzing performance metrics. Proficiency in Google Suite and fluency in English and BM are essential. If you believe you're the right fit, email your CV and introduction to [e-mail].

Qualifications

• Fresh Graduates or 1-2 years experience in social media or influencer marketing.
• Able to take ownership of specific Talent areas.
• Team player with keen attention to detail.
• Good knowledge of FB, IG, XHS, TikTok, X and other social platforms.
• Proficiency in Google Suite.
• Diploma or degree in mass communication, advertising, broadcasting, multimedia, media studies, or related fields.
• Fresh graduates or 1–2 years in social media, influencer marketing, PR or ad agencies.

Responsibilities

• Identify and recruit influencers aligned with brand objectives.
• Manage influencer marketing campaigns from outreach to performance tracking.
• Coordinate content creation with influencers.
• Stay updated on trends and best practices in influencer marketing.
• Manage AI Influencer TikTok and Instagram accounts.

Skills

Strong communication skills

Organized and capable of multi-tasking

Knowledge of social media best practices

Understanding of social media KPIs

Proficient in Google Suite

Language proficiency in English & BM

Proficiency in Mandarin, Cantonese, Tamil, Hindi

Education

Diploma or degree in mass communication, advertising, or related fields

Tools

Google Suite

Job description

Location: REV Media Group (REV Sponsored) Employment Type: [Full-time/Contract]

Requirements

• Strong communication skills, both written and oral.
• Highly organized and able to multi-task and project manage influencer campaigns.
• Good understanding of the influencer industry and has awareness of leading and managing Talents
• Good knowledge of FB, IG, XHS, TikTok, X, etc. and other social media best practices.
• Basic understanding of social media KPIs
• Good written and oral communication skills. Language proficiency in English & BM is a must. Proficiency in other languages (Mandarin, Cantonese, Tamil, Hindi) will be a plus.
• Proficiency in Google Suite is essential.
• Diploma or degree in mass communication, advertising, broadcasting, multimedia, media studies, public relations, or any related disciplines.
• Fresh Graduates or 1-2 years of experience working with social media, influencer marketing, PR, talent or ad agencies or any other related industry or company.

Bonus Points if You Have:

• Must be a persistent, driven, and good-natured team player who is willing to take ownership of their Talent area.
• Understanding of brand development, evolution, and application.
• Social media savvy
• Possess keen attention for detail and critical problem-solving skills
• Ability to work under pressure, juggle multiple projects and effectively manage time, schedules and deadlines.

Key Responsibilities

Influencer Marketing :

• Identify and recruit influencers, KOLs, and content creators aligned with brand objectives.
• Manage end-to-end execution of influencer marketing campaigns, from outreach and negotiation to content approvals and performance tracking.
• Develop campaign strategies that leverage influencers to drive engagement, brand awareness, and conversions.
• Coordinate content creation with influencers, ensuring brand messaging is authentic, engaging, and platform-optimized.
• Stay ahead of emerging trends, platform updates, and influencer marketing best practices to keep our strategies fresh and competitive.

REV Creators Program Management :

• Identify and secure new influencers who align with REV Creators Program
• Negotiate terms, contracts, and compensation with influencers.
• Creating influencer marketing strategies which align with the talent’s individual personal brands for optimum success, negotiating prospective influencer campaigns, and securing campaigns.
• Support REV Creators’ revenue objectives by developing influencer collaborations that drive sales conversions, working closely with the REV Strategy & Sales teams, and managing individual influencer performance targets to contribute to overall monthly revenue goals.

AI Influencer Content & Campaign Management

• Manage AI Influencer TikTok and Instagram accounts, including planning, creating and publishing trend-driven content aligned with each character’s voice and personality.
• Track and analyze key performance metrics to identify insights, optimize content strategy and improve overall growth and engagement.
• Execute AI Influencer sponsored campaigns end to end, including managing deliverables, timelines and approvals while ensuring branded content remains authentic to each character.

If you think you’re the right fit, send your CV and a short introduction email to [e-mail], including your notice period and expected salary.