Senior Associate - Content & Social Media Marketing

Infinity 8; Johor Bahru; On-site; MYR 67,000 - 100,000; Full time

Job summary

Infinity 8 in Johor Bahru is seeking a Senior Associate to lead Content & Social Media Marketing. You will craft platform-tailored content, manage a content calendar, and drive growth across major networks including Instagram, TikTok, LinkedIn, Facebook, XiaoHongShu (Rednote), and YouTube.

The role requires end-to-end production, collaboration with teams and partners, and on-site presence when needed. You will oversee ads, UGC initiatives, events, and brand initiatives while tracking performance

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or related field.
• 2-3 years hands-on experience in social media management, content creation, or digital marketing.

Responsibilities

• Create platform-specific content for Instagram, TikTok, LinkedIn, Facebook, YouTube, and other channels.
• Manage content calendar and end-to-end content production (copy, visuals, video).
• Collaborate with internal teams and external partners on campaigns and launches.
• Engage communities, respond to comments/DMs, and monitor trends.
• Analyse performance, prepare monthly reports, and optimize strategy based on data.

Skills

Content Creation

Social Media Management

Copywriting

Video Editing

Design Tools

Analytics

Collaboration

Education

Bachelor’s degree in Marketing

Tools

Hootsuite

Meta Business Suite

TikTok Analytics

Google Analytics

Canva

CapCut

Premiere Pro

Job description

Senior Associate - Content & Social Media Marketing

Johor Bahru Marketing Full-Time Mid-Level

Responsible for creating compelling, platform-specific content, managing a strategic content calendar, and driving growth and engagement across Instagram, TikTok, LinkedIn, Facebook, XiaoHongShu (Rednote), and YouTube. The role involves end-to-end content production; including copywriting, visual design, and video editing, as well as close collaboration with internal teams and external partners to support marketing campaigns, product launches, and brand initiatives.

About the Role

1. Content Creation & Management (Online & Offline)

Develop engaging, platform-specific content across Instagram, TikTok, XiaoHongShu (Rednote), LinkedIn, Facebook, YouTube, or others including:

Captions, carousels, Reels, and Stories

Blog posts, email newsletters, and website updates

Visual assets (Canva/Adobe) and short-form videos (CapCut/Premiere Pro)

Create and manage offline marketing content, including:

Brochures, flyers, signages, and sales kits

Event collaterals, presentation decks, and printed materials

In-space content (posters, digital screens, environment branding)

Maintain and execute a content calendar aligned with campaigns, new location launches, and brand events

Ensure all content aligns with brand tone, voice, and visual identity

2. Social Media Growth & Engagement

Schedule and publish content across all platforms

Monitor trends, platform updates, and algorithm changes to optimize performance

Manage community engagement (comments, DMs, interactions) in a timely and professional manner

Run A/B testing on content formats (e.g., static vs video) to improve engagement and reach

Collaborate with internal teams (Sales, and Operations) and external partners (designers, agencies) to execute integrated campaigns

Ensure consistency across digital, offline, and on-ground touchpoints

Write clear and compelling copy for ads, promotions, events, and sales materials

Support UGC initiatives and influencer collaborations to expand brand reach

Support company events, launches, and community activities (before, during, and after events)

Be stationed on-site when required to ensure smooth execution and brand presence

Capture real-time content (live updates, Stories, short videos) during events

Ensure all event collaterals and branding materials are aligned and well-executed

5. Analytics & Reporting

Track and analyze performance metrics (reach, engagement, conversions) using tools such as Meta Business Suite, Google Analytics, and platform insights

Monitor effectiveness of both digital and offline campaigns (where applicable)

Prepare monthly reports with clear insights and actionable recommendations

Continuously optimize content strategy based on data and performance trends

6. Brand Consistency & Innovation

Ensure consistency across all content touchpoints (online and offline)

Propose and test new content ideas (e.g., series, behind-the-scenes, interactive formats, experiential content)

Keep the brand fresh, relevant, and aligned with market trends

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.

2-3 years of hands-on experience in social media management, content creation, or digital marketing (agency, startup, or in-house roles preferred).

Proven track record of growing social media audiences (e.g., Instagram, TikTok, XiaoHongShu, LinkedIn) and improving engagement metrics.

Fluent in Mandarin (written and spoken) to support Mandarin-language content and XiaoHongShu platform management.

Experience with paid social ads (Meta Ads, LinkedIn Ads) is a plus.

Proficiency in scheduling tools (Hootsuite, Later, Buffer) and analytics platforms (Meta Business Suite, TikTok Analytics).

Ability to identify and leverage trending content formats (Reels, carousels, polls).

Experience managing online communities, including responding to comments/DMs and moderating discussions.

Basic design skills for creating social media visuals (Canva, Adobe Spark, or Photoshop).

Basic video editing skills for short-form content (CapCut, Premiere Pro, or InShot).

Strong teamwork skills to coordinate with designers, videographers, and cross-functional teams.

Flexibility to pivot strategies based on trends, algorithm changes, or business priorities.

Ability to manage multiple deadlines without compromising quality.

Basic photography skills for on-the-ground content (events, workspace tours).

Working hours: Monday to Thursday : 8.00am – 5.00pm | Friday : 9.00am – 5.00pm

Required to travel to other branches based on management's requirement