Social Media & KOL Specialist

Wantjoin Malaysia; Kuala Lumpur; On-site; MYR 50,000 - 61,000; Full time

Benefits offered by this job

Career development opportunities

Hands-on marketing exposure across多品牌?

Job summary

Wantjoin Malaysia is seeking a Social Media & KOL Specialist to manage social media and influencer campaigns across our portfolio of consumer technology brands.

You will take ownership of day-to-day social media planning and execution while building and managing relationships with KOLs, KOCs and content creators. This role is ideal for someone who is passionate about social media and has hands-on experience running influencer campaigns.

Qualifications

• 2–3 years of experience in social media management, KOL/influencer marketing or digital marketing.

Responsibilities

• Develop and execute social media strategies across Facebook, Instagram and TikTok.
• Plan and manage monthly content calendars, including product launches, campaigns and promotions.
• Create and curate engaging, platform-relevant content for our target audiences.
• Manage daily social media operations, including publishing and community engagement.
• Identify, evaluate and build relationships with relevant KOLs, KOCs and content creators.
• Manage end-to-end influencer campaigns, including outreach, negotiation, briefing, product seeding, affiliate programs and deliverables.
• Maintain a KOL/KOC database and track campaign performance.
• Monitor social media and KOL performance and provide actionable insights for improvement.
• Stay up to date with social media trends, algorithms and emerging content formats.
• Work closely with the Marketing Lead on product launches and marketing campaigns.

Skills

Social media management

Influencer marketing

Digital marketing

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Wantjoin is a regional distribution and brand growth partner bringing innovative technology, AI hardware, smart wearables, and premium lifestyle products to Southeast Asia.

Our portfolio includes leading and emerging brands such as Razer, iFLYTEK, VITURE, XTREM, XTEINK, HOTO and others. We also provide smart wearable solutions for global names including Reebok and Motorola, while developing our own wearable brands.

With offices across Singapore, Malaysia, Thailand and Vietnam, Wantjoin connects brands with consumers through both retail and e-commerce channels—combining local market expertise, marketing, merchandising, logistics, and fulfilment to build lasting growth across the region.

Social Media & KOL Specialist

Salary: RM4,500 – RM5,500 per month

We are looking for a Social Media & KOL Specialist to manage social media and influencer marketing across our portfolio of consumer technology brands.

You will take ownership of day-to-day social media planning and execution while building and managing relationships with KOLs, KOCs and content creators. This role is ideal for someone who is passionate about social media, understands what makes content perform, and has hands‑on experience running influencer campaigns.

Job Responsibilities

• Develop and execute social media strategies across Facebook, Instagram and TikTok.
• Plan and manage monthly content calendars, including product launches, campaigns and promotions.
• Create and curate engaging, platform‑relevant content for our target audiences.
• Manage daily social media operations, including publishing and community engagement.
• Identify, evaluate and build relationships with relevant KOLs, KOCs and content creators.
• Manage end‑to‑end influencer campaigns, including outreach, negotiation, briefing, product seeding, affiliate programs and deliverables.
• Maintain a KOL/KOC database and track campaign performance.
• Monitor social media and KOL performance and provide actionable insights for improvement.
• Stay up to date with social media trends, algorithms and emerging content formats.
• Work closely with the Marketing Lead on product launches and marketing campaigns.

Job Requirements

• 2–3 years of experience in social media management, KOL/influencer marketing or digital marketing.
• Strong understanding of Facebook, Instagram and TikTok.
• Hands‑on experience managing KOL/KOC campaigns.
• Existing KOL relationships in Tech, Gaming or Lifestyle are highly preferred.
• Basic proficiency in Canva, CapCut or Adobe Creative Suite is an advantage.
• Strong communication and negotiation skills.
• Good command of English, Bahasa Malaysia and Mandarin.

What We Offer

• Salary of RM4,000 – RM5,500 per month, depending on experience and capabilities.
• Opportunity to work across multiple consumer technology and lifestyle brands.
• Hands‑on involvement in product launches, social media campaigns and influencer collaborations.
• Exposure to both online and offline marketing activities.
• Career development opportunities toward Senior Specialist, Social & Influencer Marketing Manager, or broader Marketing Management roles.