Influencer Marketing Manager

AnyMind Group; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Advanced AI tools for all positions

Competitive Salary

Annual Performance Bonus

Annual Paid Leave

Health Insurance

Social Security

MVP Awards (up to 8,000 USD)

Job summary

AnyMind Group in Kuala Lumpur is seeking an experienced Influencer Marketing Manager to lead our influencer and social media function. You will own end-to-end influencer operations, campaign execution, and team leadership in a fast-paced, high-volume environment.

You will drive influencer-led growth, build scalable processes, coordinate with the Strategy team and client stakeholders, and ensure campaigns meet KPIs while optimizing ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Mass Communication or related field.
• 4–6 years of experience in Influencer Marketing / KOL Operations.
• Experience in KOL/agency environments or fast-paced digital marketing agencies.
• Experience leading a team or managing a marketing team is a plus.
• Strong understanding of the influencer ecosystem in Malaysia (TikTok, Instagram, YouTube creators).
• Excellent negotiation, communication, and stakeholder management skills.
• Analytical mindset with ability to interpret campaign performance data.

Responsibilities

• Lead planning, execution, and optimisation of influencer marketing campaigns across multiple platforms (TikTok, Instagram, etc.).
• Oversee the Influencer Marketing and Social Media Marketing teams, providing direction and prioritisation.
• Manage influencer sourcing, vetting, contracting, pricing, and relationship management.
• Coordinate with cross-functional stakeholders to ensure smooth delivery and alignment with campaign requirements.
• Track, analyse, and report campaign performance using key metrics and provide optimisation recommendations.

Skills

Influencer Marketing

Team Leadership

Negotiation

Analytics

Stakeholder management

Communication

Strategic thinking

Education

Bachelor’s Degree in Marketing, Business, Mass Communication or related fields

Job description

We are looking for an experienced and highly driven Influencer Marketing Manager to lead our Influencer and Social Media Marketing function. This role is primarily focused on end-to-end influencer operations, campaign execution, and team leadership within a fast-paced, high-volume environment. You will play a critical role in driving influencer-led growth, ensuring operational excellence, and building scalable processes to support brand and marketing objectives.

What You’ll Do

1. Influencer Marketing Strategy & Execution
   • Lead the planning, execution, and optimisation of influencer marketing campaigns across multiple platforms (TikTok, Instagram, etc.)
   • Work closely with the Strategy team to translate campaign objectives into effective influencer execution plans and recommendations
   • Manage the full campaign lifecycle from briefing, influencer sourcing, negotiation, content coordination, execution, to post-campaign reporting
   • Coordinate with cross-functional stakeholders to ensure smooth delivery and alignment with campaign requirements
   • Monitor campaign performance and execution quality to ensure campaigns are delivered on time, within budget, and achieve agreed KPIs

1. Team Leadership & Management
   • Oversee and lead both the Influencer Marketing team and Social Media Marketing team
   • Provide clear direction, workload prioritisation, and performance guidance to ensure high productivity and output quality
   • Coach and develop team members to strengthen influencer operations capability, negotiation skills, and campaign execution efficiency
   • Foster a fast-paced, accountable, and solution-oriented team culture

1. Influencer & KOL Operations
   • Build and maintain strong relationships with influencers, KOLs, and talent agencies
   • Manage influencer selection, vetting, contracting, pricing negotiation, and relationship management
   • Ensure smooth day-to-day operational coordination between influencers, internal teams, and clients/brand stakeholders
   • Handle campaign escalations, performance issues, and influencer disputes when required

1. Performance Tracking & Reporting
   • Track, analyse, and report campaign performance using key metrics (engagement rate, reach, conversion where applicable)
   • Provide actionable insights and optimisation recommendations for future campaigns
   • Maintain data-driven approach to improve ROI and influencer selection strategy

1. Process Improvement & Scalability
   • Continuously improve influencer operations workflow, tools, and SOPs to support scaling
   • Implement best practices commonly used in KOL/agency environments to improve efficiency and turnaround time

Who You Are

• Bachelor’s Degree in Marketing, Business, Mass Communication or related fields.
• Minimum 4–6 years of experience in Influencer Marketing / KOL Operations
• Strong preference for candidates from KOL agencies, influencer agencies, or fast-paced digital marketing agencies
• Proven experience managing end-to-end influencer campaigns and large-scale influencer operations
• Prior experience in team leadership or managing a small-to-mid size marketing team is a plus.
• Strong understanding of influencer ecosystem in Malaysia (TikTok, Instagram, YouTube creators, local KOL landscape)
• Excellent negotiation, communication, and stakeholder management skills
• Comfortable working in a fast-paced, high-volume, deadline-driven environment
• Strong analytical mindset with ability to interpret campaign performance data

Why You’ll Love It

• Advanced AI tools for all positions
• Competitive Salary
• Performance Review (2 times per year)
• Annual Performance Bonus
• Annual Paid Leave
• Marriage, Compassionate, and Parental Leaves
• Health Insurance
• Social Security
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)