KOL Specialist (Influencer Marketing)

Talentify Media Sdn Bhd; Selangor; Sur place; MYR 60 000 - 90 000; Plein temps

Résumé du poste

Talentify Media Sdn Bhd in Malaysia is seeking a KOL Specialist to support and manage influencer marketing campaigns from creator sourcing through to reporting. You will identify suitable KOLs/KOCs, coordinate requirements between creators, clients, and internal teams, and ensure collaborations run smoothly and on schedule.

The role suits someone with hands-on influencer campaign experience who understands social media platforms and enjoys working closely with creators.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Communications, Business, or a related field.
• 1–3 years of relevant experience in influencer marketing, KOL management, digital marketing, media, advertising, or an agency environment.

Responsabilités

• Creator Sourcing and Relationship Management: identify suitable KOLs and KOCs; evaluate profiles; conduct outreach; build relationships; maintain creator database.
• Campaign Management: manage campaigns from sourcing through briefing, execution and reporting; communicate briefs and timelines; coordinate with stakeholders.
• Performance and Reporting: monitor reach, views, engagement, conversions, and ROI; prepare reports with insights and recommendations; keep records up to date.

Connaissances

Communication

Negotiation

Coordination

Relationship management

Social media trends

Influencer marketing

Project coordination

Organised

Formation

Marketing degree

Description du poste

Founded in 2020, Talentify Media is a Malaysia-based, multi-platform talent management and creator marketing company. We connect creators, brands, and commercial opportunities through talent management, influencer marketing, brand partnerships, content production, and social commerce across platforms including TikTok, Instagram, and Xiaohongshu (XHS).

We believe meaningful influence goes beyond follower counts. Our work focuses on building trusted creator-brand partnerships and creating value for everyone involved.

The Opportunity

We are looking for an organised and relationship-driven KOL Specialist to support and manage influencer marketing campaigns from creator sourcing through to campaign reporting.

You will identify suitable KOLs and KOCs, coordinate campaign requirements between creators, clients, and internal teams, and ensure collaborations are delivered smoothly and on schedule. This role is suited to someone with hands‑on influencer campaign experience who understands social media platforms and enjoys working closely with creators.

Key Responsibilities

Creator Sourcing and Relationship Management

Research and identify suitable KOLs and KOCs across TikTok, Instagram, Xiaohongshu, and other relevant platforms.

Evaluate creator profiles, audience demographics, content quality, engagement, and campaign suitability.

Conduct creator outreach and negotiate rates, deliverables, timelines, and campaign terms.

Build positive, long-term relationships with creators and talent partners.

Maintain an organised creator database with profiles, rates, performance, and collaboration history.

Campaign Management

Manage influencer campaigns from creator sourcing and briefing through execution and reporting.

Communicate campaign briefs, content requirements, timelines, and deliverables clearly to creators.

Coordinate with clients, internal teams, creators, and other stakeholders to keep campaigns on track.

Follow up on deliverables and help resolve issues that arise during campaign execution.

Performance and Reporting

Monitor campaign performance, including reach, views, engagement, conversions, and ROI where applicable.

Prepare campaign reports with key findings, insights, and recommendations for future campaigns.

Keep campaign records and creator performance data accurate and up to date.

What We're Looking For

Diploma or Bachelor's Degree in Marketing, Mass Communication, Communications, Business, or a related field.

1-3 years of relevant experience in influencer marketing, KOL management, digital marketing, media, advertising, or an agency environment.

Experience managing influencer or KOL campaigns from sourcing through to completion.

Experience working with creators on TikTok, Instagram, and/or Xiaohongshu.

Strong communication, negotiation, coordination, and relationship management skills.

Good understanding of social media trends, influencer marketing, and consumer behaviour.

Organised and detail-oriented, with strong follow-up and project coordination skills.

Able to solve problems, manage changing timelines, and work effectively with a team.

Who Will Thrive at Talentify Media?

This role will suit someone who enjoys connecting brands with creators and can manage multiple campaign details without losing sight of the overall objectives. You should be proactive, dependable, and comfortable communicating with different stakeholders in a fast-moving digital environment.

Why Join Talentify Media?

Talentify Media is building a multi-platform talent management ecosystem that empowers creators and connects them with meaningful brand opportunities. As a KOL Specialist, you'll contribute directly to campaigns that bring creators and brands together, while developing your experience across influencer marketing, social commerce, and emerging digital platforms. You'll be part of a team focused on building transparent, sustainable partnerships in a growing creator economy.