Senior Account Executive (Influencer Marketing)

慘扭敬; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Kuala Lumpur is seeking a Senior Account Executive to manage client relationships and coordinate with creators for successful campaign execution. The ideal candidate will have 3-6 years of sales or account management experience in the media or advertising industry, and a proven track record of achieving financial targets. Proficiency in English and Mandarin is preferred, along with strong negotiation and relationship-building skills. This role offers the chance to work in a dynamic marketing environment.

Qualifications

• 3–6 years of sales/account management experience in media/advertising.
• Experience in an influencer marketing agency or e-commerce platform preferred.
• Proven track record of achieving financial sales targets.

Responsibilities

• Manage client relationships and coordinate with creators for campaigns.
• Provide strategic support to nurture long-term partnerships.
• Translate client briefs into actionable strategies with cross-functional teams.
• Build strong relationships with KOLs and talent managers.

Skills

Client service

Relationship building

Negotiation

Project management

Social media knowledge

Proactiveness

Tools

Microsoft Office

Google Suite

Job description

As a Senior Account Executive, you will support the team in managing client relationships and coordinating with creators to ensure smooth and successful campaign execution.

Job Description

• Serve as the main liaison between clients and internal teams to ensure strong alignment, smooth communication, and high campaign satisfaction.
• Provide strategic and day-to-day support to nurture long-term partnerships and meet client marketing goals.
• Translate client briefs into actionable campaign strategies and creative outputs in collaboration with cross-functional teams.
• Build and maintain strong relationships with KOLs, creators, and talent managers to streamline collaborations and enhance execution.
• Act as a fair negotiator and trusted bridge between brands and talents, ensuring mutual understanding and respect.
• Identify and recruit rising or niche creators aligned with campaign needs to grow a high-quality creator pool.
• Prepare compelling proposals with clear deliverables, competitive costings, and ROI projections.
• Negotiate optimal KOL rates that balance campaign profitability with creator satisfaction.
• Collaborate with sales and creative teams to upsell new formats and participate in quarterly reviews to support renewals and growth.
• Troubleshoot execution issues such as delays or tracking gaps, resolving them with minimal disruption.
• Identify upsell opportunities within client portfolios, including add-on services like affiliate marketing, live commerce, or retargeting.
• Stay on top of social media trends, algorithm changes, and creator innovations, sharing insights with the team and clients to keep campaigns fresh.

Job Requirements

• 3–6 years of sales/account management experience in the media/advertising industry.
• Experience in an influencer marketing agency, media company, digital agency, or e-commerce platform is preferred.
• Familiarity with the full campaign lifecycle — briefing, execution, tracking, and reporting.
• Strong understanding of influencer platforms, talent ecosystems, and KOL/creator collaboration workflows.
• Proven track record of retaining and growing client revenue through effective account management.
• Solid understanding of social media platforms (Instagram, TikTok, Xiaohongshu) and live commerce/influencer marketing workflows.
• Strong client service and relationship-building skills.
• Proactive, resourceful, and solution-oriented, with strong accountability and ownership.
• Proven track record of achieving financial sales targets.
• Ability to manage multiple projects simultaneously with attention to detail and deadlines.
• Strong problem-solving and time-management abilities.
• Ability to speak Mandarin is an added advantage.
• Excellent communication and negotiation skills.
• Fluent in written and spoken English, Mandarin, and/or Bahasa.
• Proficiency in Microsoft Office and Google Suite.

Job Location

KUALA LUMPUR, MALAYSIA. APPLY