Social Media & Digital Marketing Executive

Triple Y Studio; Kuala Lumpur; Sur place; MYR 42 000 - 66 000; Plein temps

Résumé du poste

Triple Y Studio in Kuala Lumpur is seeking a creative Social Media & Digital Marketing Executive to craft compelling content, manage platforms, and drive traffic for campaigns. You will write hooks, scripts, headlines, and copy for ads and social posts, stay on top of trends, collaborate with the Ads Team, and help production teams turn ideas into engaging outputs.

The ideal candidate has 1–2 years in content writing, copywriting, or social media, fluent in Chinese, English, and Bahasa Malaysia,

Qualifications

• 1–2 years of experience in content writing, copywriting, scriptwriting, social media management, or related field.
• Strong writing and storytelling skills with attention-grabbing content.
• Experience creating content for Instagram, TikTok, XHS, or other platforms.

Responsabilités

• Develop engaging content, hooks, scripts, headlines, and copy for ads and marketing materials.
• Create content for Instagram, TikTok, Xiaohongshu (XHS), Telegram, and other platforms.
• Manage social media planning, scheduling, publishing, and audience engagement.
• Research trends, viral topics, and competitor activities to generate ideas and traffic opportunities.
• Collaborate with Ads Team to develop ad copy, angles, and creative concepts.
• Work with creative, marketing, and production teams from concept to execution.
• Monitor content performance and identify opportunities to improve reach and engagement.
• Stay updated on emerging trends and platform developments.
• Assist with other marketing projects as needed.

Connaissances

Content writing

Copywriting

Scriptwriting

Social media management

Digital marketing

Storytelling

Creative thinking

Description du poste

Social Media & Digital Marketing Executive

We are looking for a creative and proactive Social Media & Digital Marketing Executive with strong content writing, storytelling, and creative thinking skills. You will be responsible for creating engaging content, managing social media platforms, identifying trending topics, and developing compelling content ideas to attract audiences, drive traffic, and support marketing campaigns.

Key responsibilities

Develop engaging content, catchy hooks, scripts, headlines, and copy for advertisements, social media, promotional campaigns, and other marketing materials.

Create trendy and engaging content for Instagram, TikTok, Xiaohongshu (XHS), Telegram, and other relevant digital platforms.

Manage social media platforms, including content planning, scheduling, publishing, and audience engagement.

Research social media trends, viral topics, and competitor activities to generate creative content ideas and traffic acquisition opportunities.

Collaborate with the Ads Team to develop compelling ad copy, content angles, and creative concepts for advertising campaigns.

Work closely with creative, marketing, and production teams to bring ideas from concept to execution.

Monitor social media content performance and identify opportunities to improve reach, engagement, and organic audience growth.

Stay updated on emerging trends, platform developments, and popular content formats.

Assist with other marketing projects and ad-hoc tasks when required.

About you

At least 1-2 years of experience in content writing, copywriting, scriptwriting, social media management, digital marketing, or a related field.

Strong writing and storytelling skills, with a good sense of catchy hooks, attention-grabbing headlines, and engaging content.

Familiar with social media trends, viral content formats, and audience engagement strategies.

Experience creating content for Instagram, TikTok, Xiaohongshu (XHS), or other social media platforms.

Able to turn trending topics and creative ideas into relevant content that attracts attention and drives traffic.

Able to develop persuasive copy and creative concepts that support advertising and marketing objectives.

Creative, proactive, and detail-oriented, with the ability to manage multiple projects and deadlines.

A team player who can collaborate effectively with different teams and adapt to changing marketing needs.

Fluent in Chinese, English, and Bahasa Malaysia.