Campaign Specialist (Senior/Junior)

SKINTIFIC Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SKINTIFIC Malaysia is looking for a senior influencer marketing professional to lead end-to-end campaigns, from identification of KOLs to evaluation of performance. The role involves maintaining brand consistency across campaigns, forecasting ROI, and guiding cross-functional teams including design and content creation.

You will drive seeding strategies, manage budgets, mentor juniors, and report insights to senior leadership.

Qualifications

• Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or related field.
• Senior: minimum 3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Junior: minimum 1 year of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Experience managing end-to-end influencer marketing campaigns across TikTok platform.
• Strong network of influencers, talent agencies, and media partners preferred.

Responsibilities

• Oversee end-to-end influencer marketing process from identifying suitable KOLs/Influencers to briefs, relationship management, and campaign evaluation.
• Ensure brand consistency across campaigns, ads, and touchpoints while keeping the brand fresh for the target audience.
• Forecast growth and ROI of campaigns with cross-functional collaboration to align with business objectives.
• Supervise cross-functional teams to ensure quality in marketing materials.
• Plan and execute brand initiatives including beauty events, product launches, and influencer collaborations.
• Drive KOL/Influencer seeding strategies to boost brand awareness and engagement.
• Lead and mentor junior team members, supporting their development.
• Monitor campaign performance and provide executive reports with insights and recommendations.
• Manage marketing budgets and resource allocation to meet performance goals.
• Champion innovation and leverage emerging platforms and tactics for visibility.
• Take on additional projects to support broader business objectives.

Skills

Influencer Marketing

KOL Management

Social Media Marketing

Digital Marketing

Campaign Management

Budget Management

Analytics

Communication

English Proficiency

Bahasa Malaysia Proficiency

Negotiation

Relationship Management

Project Management

Content Strategy

Social Media Trends

Microsoft Office

Social Media Analytics Tools

Influencer Platforms

Willingness to Travel

Education

Diploma in Marketing / Mass Communication / Public Relations / Business Administration

Tools

Influencer marketing platforms

Excel / PowerPoint / Word

Job description

• Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
• Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
• Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
• Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
• Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
• Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
• Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
• Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.
• Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.
• Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Job Requirements:

• Min Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• Senior: Minimum 3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Junior: Minimum 1 year of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Proven experience managing end-to-end influencer marketing campaigns across Tiktok Platform.
• Strong network of influencers, content creators, talent agencies, and media partners is preferred.
• Excellent negotiation and relationship management skills with the ability to build long-term partnerships.
• Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.
• Analytical mindset with experience using campaign performance metrics, reporting tools, and ROI analysis to optimize marketing performance.
• Good understanding of social media trends, platform algorithms, content strategies, and emerging digital marketing trends.
• Excellent communication and presentation skills in both written and spoken English and Bahasa Malaysia.
• Creative thinker with the ability to identify innovative influencer collaboration opportunities that align with brand objectives.
• Detail-oriented, proactive, and able to work independently in a fast-paced environment.
• Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with social media analytics tools. Experience with influencer marketing platforms is an added advantage.
• Willing to travel for campaign activations, content shoots, events, and influencer engagements when required.