(MY) Campaign Executive, Influencer Marketing

TSL Media Group; Kuala Lumpur; On-site; MYR 66,960 - 100,440; Full time

Job summary

TSL Media Group is seeking a campaign coordinator to manage influencer-led campaigns from initiation to completion. You will liaise with clients, plan deliverables, and ensure timely delivery across regions.

You will organize data, source and negotiate with influencers across APAC, prepare contracts, brief creators, and track content posting and analytics. English is required; Chinese or Bahasa Melayu skills are a plus.

Qualifications

• Experience coordinating multiple campaigns simultaneously.
• Strong interest in KOLs and social media.
• Experience managing freelancers across APAC for regional campaigns.
• Ability to multitask in a fast-paced environment.
• Good written and spoken English; knowledge of Chinese and/or Bahasa Melayu is a plus.

Responsibilities

• Organize and maintain the backend database, ensuring information is accurate and up-to-date.
• Categorize data to streamline processes and improve data retrieval.
• Source influencers suitable for campaigns based on requirements.
• Negotiate with influencers and confirm them for campaigns.
• Create influencer contracts for each influencer.
• Brief influencers on content requirements and guidelines; ensure draft submissions align with briefs.
• Explain paid media access requests to influencers.
• Schedule content submission and posting by influencers.
• Ensure influencers adhere to timelines.
• Be the daily contact for influencer inquiries and edits.
• Collect and compile analytics after postings.
• Provide daily campaign updates to leads.

Skills

Campaign coordination

Influencer relations

APAC freelance management

Multitasking

Social media basics

English communication

Chinese and/or Bahasa Melayu

Excel / data handling

Tools

Google Excel

Job description

About therole:

We are seeking someone who is capable of managing campaignfrom initiation to completion.This includes liaising with clients, planning and organizing campaigndeliverables, and ensuring timely delivery.The successful candidate should also be an effective communicator among team members and stakeholders, providing solutions to any arising issues and maintaining the overall performance of the campaign.

What you will do:

• Organize and maintain the backend database, ensuring all information is accurate, up-to-date
• Categorize data to streamline processes and improve data retrieval efficiency
• Source for influencers suitable for the campaign based on campaign/ proposal requirements
• Negotiate with influencers and confirm them for the campaign
• Create influencer contracts for each influencer
• Brief influencers on content requirements and guidelines, ensuring that they submit content drafts which aligns with the campaign brief
• Talk influencers through paid media access requests
• Schedule influencers for content submission and posting
• Ensuring influencers adhere to the timeline provided
• Be the day to day contact for influencer inquires, content edits etc
• Collect and compile all analytics from influencers after postings has been done
• Provide daily campaign updates to campaign leads

The successful candidate should have:

• At least 2 years of experience from either a fast-paced creative, digital or social media agency
• Proven record of working with managing multiple campaigns at once
• Passionate about KOLs and social media
• Has experience managing multiple freelancers across APAC for regional campaigns
• Adaptability in a fast-paced environment, excelling at multitasking and adjusting to change
• Organized, detailed, driven and results-oriented, with a focus on exceeding targets, meeting deadlines and setting high personal goals
  
• A social media user and familiar with trends on TikTok, Instagram and Facebook
• Understanding of Xiao Hong Shu and Lemon8 is a plus
• Good with Google excel
• Well-written and spoken English is a must
• Ability to speak and write in Chinese and/or Bahasa Melayu to undertake simple translation and communicate with regional counterparts