Senior Social Media, E-Commerce Marketing Executive

Jobtailor; Kuala Lumpur; On-site; MYR 72,000 - 108,000; Full time

Job summary

Jobtailor is seeking a Social Media Marketing Specialist to boost brand awareness and sales across Facebook, Instagram, TikTok and Xiaohongshu (XHS). You will plan content calendars, write captions and scripts, and coordinate with designers, videographers and creators.

You will drive campaigns for Shopee, Lazada and TikTok Shop, optimise listings and monitor performance to improve conversions and ROAS, while staying ahead of digital trends in a fast-paced environment.

Qualifications

• Minimum 3 years of relevant experience in Social Media Marketing, Digital Marketing, Content Marketing, E-Commerce or a similar role
• Strong hands-on knowledge of Facebook, Instagram, TikTok and Xiaohongshu (XHS)
• Experience managing e-commerce platforms such as Shopee, Lazada and/or TikTok Shop
• Strong copywriting and content development skills
• Able to write engaging short-form video scripts and promotional content
• Good understanding of social media trends and digital consumer behaviour
• Strong commercial awareness with the ability to connect marketing activities to business results
• Strong analytical and problem-solving skills
• Able to manage multiple campaigns, projects and deadlines simultaneously
• Good communication and coordination skills
• Able to work independently, take initiative and execute ideas with minimal supervision
• Comfortable working in a fast-paced environment and adapting to changing digital trends

Responsibilities

• Manage social media platforms including Facebook, Instagram, TikTok and Xiaohongshu (XHS)
• Plan content calendars, campaigns, captions and short-form video scripts
• Develop engaging content supporting brand awareness and sales
• Monitor trends, engagement and content performance to improve results
• Develop content ideas, campaign concepts and creative angles
• Write captions, short-form video scripts, hooks and CTAs
• Adapt content for TikTok, Reels and XHS to drive engagement and conversion
• Brief and coordinate with designers, videographers, KOLs/KOCs and content creators
• Manage and optimise Shopee, Lazada and TikTok Shop
• Optimise product listings, store merchandising, promotions and campaigns
• Monitor e-commerce performance and identify opportunities to improve conversion and sales
• Plan and execute digital campaigns to drive enquiries, bookings and sales
• Track engagement, traffic, leads, conversion, sales and ROAS
• Analyse campaign results and recommend improvements to maximise marketing performance

Skills

Social Media Marketing

Content Calendar Planning

Video Script Writing

Campaign Performance Analysis

E-Commerce Optimization

Campaign Execution

Engagement Tracking

Conversion Rate Optimization

Trend Monitoring

Promotional Content

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Digital Marketing

Bachelor's Degree in Communications

Bachelor's Degree in E-Commerce

Tools

Facebook

Instagram

TikTok

Xiaohongshu

Shopee

Lazada

TikTok Shop

Job description

• Manage social media platforms including Facebook, Instagram, TikTok and Xiaohongshu (XHS)


• Plan content calendars, campaigns, captions and short-form video scripts


• Develop engaging content supporting brand awareness and sales


• Monitor trends, engagement and content performance to improve results


• Develop content ideas, campaign concepts and creative angles


• Write captions, short-form video scripts, hooks and CTAs


• Adapt content for TikTok, Reels and XHS to drive engagement and conversion


• Brief and coordinate with designers, videographers, KOLs/KOCs and content creators


• Manage and optimise Shopee, Lazada and TikTok Shop


• Optimise product listings, store merchandising, promotions and campaigns


• Monitor e-commerce performance and identify opportunities to improve conversion and sales


• Plan and execute digital campaigns to drive enquiries, bookings and sales


• Track engagement, traffic, leads, conversion, sales and ROAS


• Analyse campaign results and recommend improvements to maximise marketing performance

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Communications, E-Commerce or a related field


• Minimum 3 years of relevant experience in Social Media Marketing, Digital Marketing, Content Marketing, E-Commerce or a similar role


• Strong hands-on knowledge of Facebook, Instagram, TikTok and Xiaohongshu (XHS)


• Experience managing e-commerce platforms such as Shopee, Lazada and/or TikTok Shop


• Strong copywriting and content development skills


• Able to write engaging short-form video scripts and promotional content


• Good understanding of social media trends and digital consumer behaviour


• Strong commercial awareness with the ability to connect marketing activities to business results


• Strong analytical and problem-solving skills


• Able to manage multiple campaigns, projects and deadlines simultaneously


• Good communication and coordination skills


• Able to work independently, take initiative and execute ideas with minimal supervision


• Comfortable working in a fast-paced environment and adapting to changing digital trends

Core Competencies

Demonstrates expertise in Social Media Marketing and E-Commerce, with strong capabilities in Content Development, Campaign Management, and Performance Analysis. Proficient in leveraging platforms like Facebook, Instagram, TikTok, and Xiaohongshu to drive brand awareness and sales.

Highest-signal resume keywords

• Social Media Marketing


• E-Commerce Management


• Content Development


• Analytical Skills


• Copywriting

Hard Skills

• Social Media Management


• Content Calendar Planning


• Short-Form Video Script Writing


• Campaign Performance Analysis


• E-Commerce Optimization


• Digital Campaign Execution


• Engagement Tracking


• Conversion Rate Optimization


• Trend Monitoring


• Promotional Content Development

Soft Skills

• Communication Skills


• Problem-Solving Skills


• Project Management


• Initiative


• Adaptability

Certifications & Qualifications

• Bachelor's Degree in Marketing


• Bachelor's Degree in Digital Marketing


• Bachelor's Degree in Communications


• Bachelor's Degree in E-Commerce

Industry Keywords

• Brand Awareness


• Digital Consumer Behaviour


• Content Marketing


• Campaign Concepts


• Engagement Metrics


• Sales Performance


• Marketing Performance


• KOLs/KOCs Coordination


• Store Merchandising


• Promotions

Tools & Technologies

• Facebook


• Instagram


• TikTok


• Xiaohongshu


• Shopee


• Lazada


• TikTok Shop