Digital & E-Commerce Manager (Singapore Market)

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD is seeking a Digital & E‑Commerce Manager to lead our Singapore online business across Shopee, Lazada, TikTok Shop and Shopify.

You will oversee e‑commerce operations, digital marketing and affiliate/group buy initiatives, driving growth and cross‑brand collaboration. Responsibilities include managing budgets, evaluating KPI/ROI, and coordinating with supply chain, finance and creative teams.

Qualifications

• Bachelor’s degree in Marketing, Business, E‑Commerce or related field.
• 4–6 years of relevant e-commerce and digital marketing experience, preferably FMCG, retail or consumer brands.
• Strong hands-on experience with Shopee, Lazada, TikTok Shop and/or Shopify.

Responsibilities

• Manage daily e-commerce operations across Shopee, Lazada, TikTok Shop, Shopify and other platforms.
• Develop and execute e-commerce strategies and campaigns to drive sales and conversion.
• Manage paid digital marketing across Meta, TikTok and Google.
• Develop and manage affiliate programmes and group buy activities.
• Coordinate with KOLs/KOCs, affiliates and external partners.
• Support co-branding events, collaborations and joint campaigns.
• Monitor sales, KPIs, campaign performance and ROI and provide data-driven recommendations.
• Manage e-commerce and campaign budgets.
• Coordinate with Supply Chain, Finance, Fulfilment and Creative teams.
• Conduct Singapore market and competitor research.
• Travel to Singapore when required for events, partner meetings, market research and on-ground activities.

Skills

E-commerce operations

Digital marketing

Affiliate marketing

KOL/KOC coordination

Data analysis

ROI management

Stakeholder management

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Shopee

Lazada

TikTok Shop

Shopify

Meta Ads

TikTok Ads

Google Ads

Job description

The Digital & E-Commerce Manager will be responsible for managing and growing our Singapore online business across Shopee, Lazada, TikTok Shop and Shopify, covering e-commerce operations, digital marketing, affiliate, group buy and co-branding activities.

Key Responsibilities

Manage daily e-commerce operations across Shopee, Lazada, TikTok Shop, Shopify, and other current or future e-commerce platforms and digital sales channels, as assigned by management.

Develop and execute e-commerce strategies and campaigns to drive sales and conversion.

Manage paid digital marketing across Meta, TikTok and Google.

Develop and manage affiliate programmes and group buy activities.

Coordinate with KOLs/KOCs, affiliates and external partners.

Support co-branding events, collaborations and joint campaigns.

Monitor sales, KPIs, campaign performance and ROI and provide data-driven recommendations.

Manage e-commerce and campaign budgets.

Coordinate with Supply Chain, Finance, Fulfilment and Creative teams.

Conduct Singapore market and competitor research.

Travel to Singapore when required for events, partner meetings, market research and on-ground activities.

Job Requirements

Bachelor’s degree in Marketing, Business, E-Commerce or related field.

4–6 years of relevant e-commerce and digital marketing experience, preferably FMCG, retail or consumer brands.

Strong hands-on experience with Shopee, Lazada, TikTok Shop and/or Shopify.

Experience in Affiliate, Group Buy, KOL/KOC and Co-branding will be an advantage.

Strong knowledge of Meta Ads, TikTok Ads and Google Ads.

Strong data analysis, KPI and ROI management skills.

Good communication, coordination and stakeholder management skills.

Proactive, results-oriented and independent.

Willing to travel to Singapore when required.