Deputy Head – Performance Marketing

Jobtailor; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Jobtailor in Kuala Lumpur is seeking a senior digital marketing manager to lead paid media across Meta, marketplaces and brand sites, shaping strategy and delivering measurable results.

You will mentor a team, coordinate across ecommerce, commercial, brand and creative units, and push automation, AI and new marketing solutions to improve efficiency and performance across Southeast Asia.

Qualifications

• 5+ years of experience in digital marketing, ecommerce or performance media.
• Experience mentoring a digital marketing team.
• Exposure to campaigns across multiple SEA markets.
• Strong working knowledge of Meta, Shopify, Shopee, Lazada and TikTok Shop.
• Good understanding of Google Ads, CRM and analytics is an advantage.
• Strong creative judgment across awareness, engagement and conversion content.
• Comfortable with automation, AI tools and new digital solutions.
• Commercially minded, detail-oriented, curious and solution-driven.

Responsibilities

• Manage paid media across Meta, marketplaces and brand websites
• Guide the team on campaign planning, execution, optimization and reporting
• Support digital marketing activities across multiple Southeast Asian markets
• Work with commercial, ecommerce, brand and creative teams to achieve campaign objectives
• Review creative content and recommend approaches for different platforms and objectives
• Improve team efficiency through automation, AI and emerging marketing solutions
• Identify issues early and recommend practical solutions
• Explore new ideas and continuously improve existing ways of working

Skills

Digital Marketing Management

Team Leadership

Campaign Optimization

Meta Advertising

Ecommerce Platforms

Campaign Planning

Automation Tools

AI Solutions

Analytics

CRM

Tools

Meta

Shopify

Shopee

Lazada

TikTok Shop

Job description

• Manage paid media across Meta, marketplaces and brand websites


• Guide the team on campaign planning, execution, optimization and reporting


• Support digital marketing activities across multiple Southeast Asian markets


• Work with commercial, ecommerce, brand and creative teams to achieve campaign objectives


• Review creative content and recommend approaches for different platforms and objectives


• Improve team efficiency through automation, AI and emerging marketing solutions


• Identify issues early and recommend practical solutions


• Explore new ideas and continuously improve existing ways of working

Requirements

• 5+ years of experience in digital marketing, ecommerce or performance media


• Experience managing or mentoring a digital marketing team


• Exposure to campaigns across multiple SEA markets


• Strong working knowledge of Meta, Shopify, Shopee, Lazada and TikTok Shop


• Good understanding of Google Ads, CRM and analytics is an advantage


• Strong creative judgment across awareness, engagement and conversion content


• Comfortable with automation, AI tools and new digital solutions


• Commercially minded, detail-oriented, curious and solution-driven

Core Competencies

Demonstrates expertise in managing paid media campaigns across various platforms, with a strong focus on digital marketing strategies tailored for Southeast Asian markets. Proven ability to lead teams, optimize performance, and leverage automation and AI tools for enhanced marketing efficiency.

Highest-signal resume keywords

• Digital Marketing Management


• Team Leadership and Mentoring


• Campaign Optimization


• Meta Advertising


• Ecommerce Platforms

ATS Optimization Keywords

Hard Skills

• Digital Marketing


• Ecommerce


• Performance Media


• Campaign Planning


• Creative Content Review


• Automation Tools


• AI Solutions


• Google Ads


• Analytics


• CRM

Soft Skills

• Detail-Oriented


• Curious


• Solution-Driven

Industry Keywords

• Southeast Asian Markets


• Campaign Execution


• Marketing Solutions


• Creative Judgment


• Engagement Content

Tools & Technologies

• Meta


• Shopify


• Shopee


• Lazada


• TikTok Shop