EXECUTIVE MARKETING

Fatmama Bakery Sdn Bhd; Tebrau; On-site; MYR 40,000 - 70,000; Full time

Benefits offered by this job

Group Commission

Annual Dinner

Staff price purchase

Company Trip

Job summary

Fatmama Bakery Sdn Bhd is seeking a Marketing role to plan, execute and monitor campaigns across online and offline channels. The position supports social media management, promotions, events and retailer collaborations to boost brand awareness and sales.

The role involves market research, content creation, and coordination with design and vendor partners. Diploma or degree in marketing or related field is required, with 2–3 years in marketing or FMCG preferred.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication or a related field.
• Minimum 2-3 years of experience in marketing, digital marketing, FMCG, retail or a related industry.
• Experience in social media management and content creation is an advantage.
• Good knowledge of Facebook, Instagram, TikTok and other digital platforms.

Responsibilities

• Plan and execute marketing campaigns, promotions and product launches.
• Assist in developing marketing strategies to increase sales and brand awareness.
• Coordinate promotional campaigns across online and offline channels.
• Monitor campaign performance and prepare reports on results.
• Survey potential collaboration brand partner.
• Plan and coordinate marketing activities, roadshows, exhibitions, booths and promotional events.
• Plan and prepare engaging content including posts, videos, reels and promotional materials.
• Monitor social media trends and identify opportunities to increase customer engagement.
• Work closely with Sales and Operations teams to support business objectives.

Skills

Social media management

Content creation

Creativity

Communication

Video content

Education

Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication or a related field

Tools

Microsoft Office

Canva

CapCut

Job description

Responsible for planning, executing and monitoring marketing activities to increase brand awareness, customer engagement and sales. The role will support both online and offline marketing campaigns, social media management, promotional activities and events.

Key responsibilities

1. Marketing Campaigns

• Plan and execute marketing campaigns, promotions and product launches.
• Assist in developing marketing strategies to increase sales and brand awareness.
• Coordinate promotional campaigns across online and offline channels.
• Monitor campaign performance and prepare reports on results.
• Survey potential collaboration brand partner.

2. Market Research

• Conduct market research on customer preferences, competitors, products and market trends.
• Monitor competitors' marketing activities, pricing and promotions.
• Provide recommendations based on market findings and customer feedback.

3. Events & Retail Promotions

• Plan and coordinate marketing activities, roadshows, exhibitions, booths and promotional events.
• Liaise with malls, event organizers, vendors and business partners.
• Assist with event setup, promotional materials and campaign execution.
• Monitor event performance and provide post-event reports.
• Support marketing activities for online sales channels such as website, Shopee, TikTok Shop and other e-commerce platforms.
• Coordinate online promotions, campaigns and product listings.
• Monitor online customer engagement.
• Work closely with the Sales and Operations teams to support business objectives.
• Plan and prepare engaging content including posts, videos, reels and promotional materials.
• Monitor social media trends and identify opportunities to increase customer engagement.
• Coordinate with designers, content creators and external vendors when required.
• Assist with paid advertising campaigns and monitor performance.
• Survey potential platform to spread advertising campaigns.

7. Coordination & Reporting

• Work closely with Sales, Operations, Production and other departments to ensure smooth execution of marketing activities.
• Maintain proper records of marketing campaigns, expenses and promotional materials.
• Prepare weekly/monthly marketing reports and performance updates.
• Perform other marketing-related duties assigned by management.

Requirement

• Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication or a related field.
• Minimum 2-3 years of experience in marketing, digital marketing, FMCG, retail or a related industry.
• Experience in social media management and content creation is an advantage.
• Good knowledge of Facebook, Instagram, TikTok and other digital marketing platforms.
• Creative, proactive and able to generate new marketing ideas.
• Good communication, coordination and interpersonal skills.
• Able to work independently and as part of a team.
• Good time management and organizational skills.
• Proficient in Microsoft Office.
• Knowledge of Canva, CapCut or other content creation tools.

Benefits

• Group Commission
• Annual Dinner
• Staff price purchase
• Company Trip