Marketing Executive

HCLC (M) Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

HCLC (M) Sdn Bhd is seeking an ambitious E-commerce Marketing Lead in Petaling Jaya to drive revenue growth and brand visibility across online platforms including Website, Shopee, and TikTok Shop.

You will own campaign planning, execution for seasonal launches, and post-campaign reporting while overseeing end-to-end e-commerce operations and influencer collaborations. Collaboration with retail and warehouse teams is essential.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum 3–4 years of hands-on experience in e-commerce marketing, digital marketing, or retail brand management.
• Proven track record in campaign planning and execution across Shopee, TikTok Shop, or similar marketplace platforms.
• Strong analytical mindset — able to interpret platform data (GMV, conversion, ROAS) and translate into business actions.
• Experience managing KOL/influencer campaigns and working with creative or content teams.
• Excellent project management and communication skills — able to lead multiple initiatives simultaneously across departments.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); experience with analytics tools or dashboards is an advantage.
• Comfortable working with AI tools to enhance content creation, reporting efficiency, and campaign optimization.
• Self-driven, detail-oriented, and able to operate independently with minimal supervision in a fast-paced retail environment.
• Our company established since 2008, we distribute clothes to whole Malaysia even East Malaysia; we urgently require dedicated professionals to support diversification and expansion plans.

Responsibilities

• Lead development and execution of integrated marketing strategies across e-commerce platforms.
• Own campaign planning and go-to-market execution for seasonal launches, platform events, and product drops.
• Oversee end-to-end e-commerce operations including product listings, pricing, promotions, and inventory across channels.
• Manage and optimize TikTok Live operations, including host briefing, sales mechanics, and live performance tracking.
• Build and manage KOL/influencer partnerships — identification, outreach, briefing, content alignment, and evaluation.
• Drive social media content strategy and maintain brand voice across platforms.
• Coordinate in-store marketing execution across retail outlets with materials and merchandising guidance.
• Analyze sales data and platform metrics to generate actionable insights and report to management.
• Collaborate cross-functionally with boutique teams, warehouse, and operations for smooth campaigns and fulfillment.
• Mentor and guide junior marketing team members.

Skills

E-commerce marketing

Digital marketing

Campaign planning

Data analytics

KOL/influencer campaigns

Content strategy

Project management

Microsoft Excel

AI tools

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Shopee

TikTok Shop

Job description

Lead the development and execution of integrated marketing strategies across e-commerce platforms (Website, Shopee, TikTok Shop) to drive revenue growth and brand visibility.

Own campaign planning and go-to-market execution for seasonal launches, platform events, and product drops — from briefing through to post-campaign analysis and reporting.

Oversee end-to-end e-commerce operations including product listings, pricing strategy, promotional mechanics, and inventory coordination across all channels.

Manage and optimize TikTok Live operations, including host briefing, sales mechanics, and live performance tracking; provide strategic recommendations to improve conversion.

Build and manage KOL/influencer partnerships — including identification, outreach, briefing, content alignment, and performance evaluation.

Drive social media content strategy in line with brand direction; oversee the content calendar and ensure consistent brand voice across all platforms.

Coordinate in-store marketing execution across retail outlets — including campaign materials, visual merchandising direction, and promotional collateral.

Analyze sales data, platform metrics, and consumer trends to generate actionable insights; prepare regular performance reports and present recommendations to management.

Collaborate cross-functionally with boutique teams, warehouse, and operations to ensure smooth campaign rollout and order fulfilment alignment.

Mentor and guide junior marketing team members; coordinate workloads and support capability development within the team.

Job Requirements

Bachelor's Degree in Marketing, Business, Communications, or a related field.

Minimum 3–4 years of hands‑on experience in e‑commerce marketing, digital marketing, or retail brand management.

Proven track record in campaign planning and execution across Shopee, TikTok Shop, or similar marketplace platforms.

Strong analytical mindset — able to interpret platform data (GMV, conversion, ROAS) and translate into business actions.

Experience managing KOL/influencer campaigns and working with creative or content teams.

Excellent project management and communication skills — able to lead multiple initiatives simultaneously across departments.

Proficient in Microsoft Office (Excel, PowerPoint, Word); experience with analytics tools or dashboards is an advantage.

Comfortable working with AI tools to enhance content creation, reporting efficiency, and campaign optimization.

Self-driven, detail-oriented, and able to operate independently with minimal supervision in a fast-paced retail environment.

Our company establish since 2008, we distribute clothes to whole Malaysia even East Malaysia, a well‑known fashion retail group in this region urgently requires dedicated and competent professionals to assume the following position and contribute to our diversification and strategic expansion plans. We looking for talent , smart, intelligent people to join our company to expand our business.