Senior Proposition & Growth Strategist – Digital Bank

KAF Group; Kuala Lumpur; On-site; MYR 150,000 - 230,000; Full time

Job summary

KAF Group's Senior Executive, Proposition role focuses on translating market insights into strategic propositions for KAF Digital Bank. You will shape lifecycle strategies and coordinate cross‑functional initiatives to drive customer acquisition, funding, activation and retention while enhancing the customer experience.

Reporting to the Head of Business Development and Proposition, you will analyze data, define segmentation, and track performance metrics to sustain growth and commercial value.

Qualifications

• Bachelor’s degree in business, finance, economics, marketing, or related field.
• Experience in digital banking or fintech preferred.
• Strong analytical and research skills; translate data into insights.
• Structured, organized, and able to work across multiple departments with limited direction.

Responsibilities

• Define and refine the Bank’s value proposition and market positioning.
• Co-create and coordinate GTM strategies with Marketing, Product and BD.
• Diagnose funnels, segmentation, and design growth interventions to accelerate product adoption.
• Partner with Data teams to extract insights, track KPIs, and report to senior management.

Skills

Analytics

Data interpretation

Go-to-market

Cross-functional collaboration

Education

Bachelor’s degree

Job description

KAF Group's Senior Executive, Proposition role focuses on translating market insights into strategic propositions for KAF Digital Bank. You will shape lifecycle strategies and coordinate cross‑functional initiatives to drive customer acquisition, funding, activation and retention while enhancing the customer experience.

Reporting to the Head of Business Development and Proposition, you will analyze data, define segmentation, and track performance metrics to sustain growth and commercial value.