Strategic Customer Solutions & Growth Lead

Affin Bank Berhad; Kuala Lumpur; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

AFFIN BANK BERHAD seeks a seasoned professional to drive customer solutioning and commercial growth across Group Corporate Banking Division. You will translate client needs and market insights into integrated banking solutions, linking RMs, Product Partners and enablement functions with analytics to deepen relationships and wallet share.

The role focuses on strategic initiatives, CRM, data-driven recommendations, and collaboration with Technology, Operations and Product teams to enhance client

Qualifications

• Bachelor's Degree in Business Administration, Finance, Banking, Economics or a related discipline.
• Minimum 5 years of experience in financial services, preferably in Product Management, Project Management, Business Strategy or Management Consulting.
• Professional certifications such as Chartered Banker, PMP, Scrum Master or Lean Six Sigma would be an added advantage.
• Sound understanding of non-retail banking products, client needs and relationship economics.
• Working knowledge of product strategy, account planning, market analysis, business case development and performance measurement.
• Proficiency in CRM and business intelligence tools; exposure to digital transformation, automation or AI-enabled initiatives is preferred.

Responsabilités

• Develop customer solutioning strategies aligned with GCBD's priorities and segments.
• Assess client needs, market trends and competitor offerings for growth opportunities.
• Collaborate with Product Partners on enhancements, go-to-market initiatives and post-launch performance.
• Partner with RMs on account planning and integrated solutions across lending, payments and treasury.
• Coordinate cross-sell opportunities from origination through revenue realisation.
• Analyse product holdings, profitability and relationship potential to guide decisions.

Connaissances

CRM proficiency

Relationship management

Data analysis

Business strategy

Communication skills

Formation

Bachelor's degree in Business Administration, Finance, Banking, Economics

Outils

CRM tools

BI tools

Description du poste

AFFIN BANK BERHAD seeks a seasoned professional to drive customer solutioning and commercial growth across Group Corporate Banking Division. You will translate client needs and market insights into integrated banking solutions, linking RMs, Product Partners and enablement functions with analytics to deepen relationships and wallet share.

The role focuses on strategic initiatives, CRM, data-driven recommendations, and collaboration with Technology, Operations and Product teams to enhance client