Customer Segment Proposition - AM

OCBC; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Benefits offered by this job

Competitive base salary

Flexible benefits

Learning opportunities

Community initiatives

Job summary

A leading financial services provider is seeking a Customer Segment Proposition Specialist in Kuala Lumpur. This entry-level position involves understanding customer needs and developing innovative solutions in collaboration with cross-functional teams. Ideal candidates should hold a degree in Business, Management, or Analytics, and possess strong analytical and communication skills. The company offers competitive salary, flexible benefits, and industry-leading learning and professional development opportunities.

Qualifications

• 0-3 years of experience in banking or business management.
• Deep understanding of customer needs.
• Ability to work with cross-functional teams.

Responsibilities

• Conduct market research to identify customer needs.
• Develop customer segment propositions.
• Collaborate with teams to design propositions.
• Gather insights from stakeholders.
• Analyse data to improve propositions.

Skills

Strong analytical skills

Problem-solving skills

Excellent communication skills

Collaboration skills

Creative thinking

Education

Degree in Business, Management, or Analytics

Job description

Customer Segment Proposition - AM

Overview

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. By taking the time to truly understand people, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation, leveraging technology and creativity to become a future‑ready learning organisation. Our strategic ambition is to be Asia’s leading financial services partner for a sustainable future.

Why Join

Imagine being part of a team that shapes the future of banking by understanding the needs of our customers. As a Customer Segment Proposition Specialist at OCBC, you’ll play a key role in developing innovative solutions that meet the evolving needs of our customers. You’ll have the opportunity to work with cross‑functional teams to design and deliver customer‑centric propositions that drive business growth.

How you succeed

To succeed in this role, you’ll need to have a deep understanding of our customers’ needs and preferences. You’ll work closely with stakeholders to gather insights, identify opportunities, and develop targeted propositions that meet the needs of specific customer segments. You’ll balance business objectives with customer needs, and collaborate with teams to bring propositions to life.

What you do

• Conduct market research and analysis to identify customer needs and trends
• Develop customer segment propositions that meet business objectives and customer needs
• Collaborate with cross‑functional teams to design and deliver propositions
• Work with stakeholders to gather insights and feedback on propositions
• Analyse data to measure the effectiveness of propositions and identify areas for improvement

Who you are

• A degree in Business, Management, or Analytics related field
• 0-3 years of experience in banking, business management, or a related field
• Strong analytical and problem‑solving skills
• Excellent communication and collaboration skills
• Ability to think creatively and develop innovative solutions
• Strong understanding of customer needs and preferences

What we offer

• Competitive base salary
• A suite of holistic, flexible benefits to suit every lifestyle
• Community initiatives
• Industry‑leading learning and professional development opportunities
• Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values.
• Your wellbeing, growth and aspirations are cared for as much as the needs of our customers.

Seniority level

Entry level

Employment type

Full‑time

Job function

Other

Industries

Banking

Location

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia