Manager, Customer Value Proposition

CIMB; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

CIMB in Kuala Lumpur seeks a seasoned professional to enhance consumer banking value propositions, driving growth across Aspiring Affluent and Youth segments. The role involves cross-functional collaboration with product owners, marketing, and decision management to bundle products and launch cross-sell initiatives.

Candidates should have related banking experience and a proven ability to manage multiple workstreams, influence across teams, and translate insights into actionable growth

Qualifications

• Experience in products, segments, marketing or campaign management.
• Understanding of consumer banking products/services.
• Product management experience in credit cards or consumer deposits is advantageous.
• Ability to influence across functional lines and drive initiatives.
• Strong project-management and prioritization across multiple workstreams.
• Familiarity with big data interpretation and deriving insights.
• Strong business acumen and drive to develop new opportunities.
• Strategic thinking for project approvals and stakeholder expectations.

Responsibilities

• Work cross-functionally with stakeholders to enhance or develop customer value propositions.
• Collaborate with product owners to bundle products for cross-sell and customer acquisition.
• Propose and develop initiatives to attract new customer segments and grow revenue in consumer banking.
• Liaise with Decision Management to understand portfolio insights used to justify proposals.
• Identify customers with cross-sell opportunities and trigger real-time cross-sell actions.
• Drive awareness of new segment propositions across internal marketing assets and train the sales team.
• Conduct market research to track competitors' value propositions.
• Coordinate with research agencies to run focus groups and gather feedback on propositions.

Skills

Product management

Stakeholder influence

Campaign management

Big data insights

Strategic thinking

Education

Bachelor's degree

Job description

To enhance/develop the value proposition and drive the growth of key consumer segments.

Key Responsibilities *

• To work cross functionally with various stakeholders to enhance existing or develop new customer value propositions.
• Work with key product owners to bundle various products to cross sell or acquire the Aspiring Affluent, Youth & other segments of customers.
• Propose & develop new initiatives to acquire new segment of customers and drive revenue growth of consumer banking.
• Liaise with Decision Management to understand the portfolio and use the analytical insights as justification to support each proposal.
• To work with Decision Management to identify customers with opportunity for cross selling and launch real time cross sell triggers to target the customers with various products/offers.
• To drive awareness of new segment propositions, by communicating across all the applicable internal marketing assets and to ensure the sales team is well trained to pitch the proposition.
• Conduct market research to keep track of competitors' value propositions.
• Work with research agency to conduct focus groups to test and gather feedback on new value propositions.

Key Dimension of Impact *

• Growth of Aspiring Affluent, Youth & other segments' customers base and CASA balance.
• Generate cross sell opportunities for credit cards, personal financing and other products.
• Generate incremental revenue from the growth of CASA balance and products penetration.

Job Specification *

Qualifications

• Minimum Bachelor's Degree in Marketing, Business Administration, Finance, Economics, Banking, or any related field.
• Minimum 6 years of related work experience in banking/financial services industry.

Required Competencies and Skills *

• Relevant experience in products, segments, marketing or campaign management.
• Understanding of products, services and functions within Consumer Banking.
• Product management experience in credit cards or consumer deposits will be an advantage.
• Ability to influence and drive initiatives across functional lines.
• Project-management skillsets and ability to oversee multiple workstreams simultaneously while effectively prioritizing deliverables.
• Familiarity with "big data" interpretation and value extraction from customer insights.
• Strong business acumen & passionate in developing new business opportunities.
• Strategic thinking in managing and getting approvals of projects, and also to manage the expectation of senior leaders.