VP, Customer Propositions & Growth

OCBC Malaysia; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Learning opportunities

Wellbeing support

Job summary

OCBC Malaysia is seeking a Customer Segment Proposition Specialist to shape propositions for key customer groups. You will gather insights, conduct market research, and collaborate with cross‑functional teams to design customer‑centric solutions that drive growth.

The role requires a degree in Marketing or Business and at least 3 years in marketing or product development, with strong analytical and communication skills, creative problem‑solving, and a deep understanding of customer needs.

Qualifications

• A degree in Marketing, Business, or a related field
• At least 3 years of experience in marketing, product development, or a related field
• Strong analytical and problem‑solving skills
• Excellent communication and collaboration skills
• Ability to think creatively and develop innovative solutions
• Strong understanding of customer needs and preferences

Responsibilities

• Conduct market research and analysis to identify customer needs and trends
• Develop customer segment propositions that meet business objectives and customer needs
• Collaborate with cross‑functional teams to design and deliver propositions
• Work with stakeholders to gather insights and feedback on propositions
• Analyse data to measure the effectiveness of propositions and identify areas for improvement

Skills

Analytical skills

Communication skills

Customer insights

Education

Marketing degree

Business degree

Job description

OCBC Malaysia is seeking a Customer Segment Proposition Specialist to shape propositions for key customer groups. You will gather insights, conduct market research, and collaborate with cross‑functional teams to design customer‑centric solutions that drive growth.

The role requires a degree in Marketing or Business and at least 3 years in marketing or product development, with strong analytical and communication skills, creative problem‑solving, and a deep understanding of customer needs.