Head of Business Development

KAF Group; Kuala Lumpur; On-site; MYR 200,000 - 420,000; Full time

Job summary

KAF Digital Bank seeks a Head of Business Development and Proposition to drive growth across Retail and Corporate segments. You will craft the customer value proposition, lead cross-functional partnership strategy, and steer initiatives from origination to revenue realization.

You will collaborate with Marketing, Product, and Data teams to optimize customer acquisition, activation, and retention while ensuring regulatory and Shariah compliance.

Qualifications

• 6+ years in business development, corporate partnerships, or enterprise sales.
• 4+ years in a fast-paced leadership role managing cross-functional growth teams.
• Experience in digital bank, fintech startup, neo-banking platform, or payments network preferred.
• Bachelor’s degree required.

Responsibilities

• Steer end-to-end deal origination and secure high-value commercial agreements.
• Lead creation, authorization, and negotiation of commercial and partnership frameworks.
• Lead and develop the team, setting priorities and allocating resources across initiatives.
• Ensure risk, regulatory adherence (BNM) and Shariah compliance across partnerships.
• Collaborate with Marketing, Product and other stakeholders on GTM strategies and campaigns.
• Deliver governance-ready reports to boards and executive summaries.
• Translate customer and partner data into actionable business requirements.

Skills

Leadership

Partnerships

Strategic thinking

Data-driven decisions

Education

Bachelor's Degree

Job description

The Head of Business Development and Proposition is a pivotal senior executive leadership role acting as the central strategic engine for KAF Digital Bank. This position is tasked with driving the bank's comprehensive growth agenda, crafting a compelling customer value proposition, and architecting a cross-segment partnership strategy spanning both Retail and Corporate commercial functions. The ultimate objective is to bridge market dynamics with analytical insight to achieve sustainable customer acquisition, product activation, and long-term customer retention.

Core Strategic Responsibilities

1. Holistic Partnership Strategy & Vertical Expansion

• Steer end-to-end deal origination, from identifying and approaching prospects or partners to securing high-value commercial agreements.
• Lead the creation, authorization, and negotiation of commercial and partnership frameworks.
• Lead and develop the team, setting priorities and allocating resources across initiatives.
• Accountability for commercial performance, transaction volumes, and net revenue contributions of the current and potential partner portfolio
• Identify and execute upsell paths and multi-product integrations to maximize KDB's market share
• Champion KDB's retail and business customer value propositions, defining the bank's positioning competitively in the fintech and financial institution landscape
• Leverage customer data and behavioral insights to shape acquisition models and enhance customer lifetime value.
• Co-create and implement GTM strategies and growth campaigns alongside Marketing, Product, and other relevant stakeholders, using in-app journeys, referrals and digital campaigns to grow customers efficiently.
• Collaborate with the Data team to translate customer and partner data into actionable business requirements.
• Deliver structured pipeline logs, monthly commercial summaries, and executive evaluations to governance boards.
• Ensure strict end-to-end risk management, regulatory adherence (BNM guidelines), and Shariah compliance across all partnerships.

Ideal Candidate Profile

• Experience: A minimum of 6 years in business development, corporate partnerships, enterprise sales, or consumer proposition design, with at least 4 years in a fast-paced leadership role managing cross-functional growth teams.
• Industry Background: Hands-on experience in a digital bank, fintech startup, neo-banking platform, or payments network is highly preferred, familiarity with Islamic banking and Shariah-compliant parameters will be added bonus
• Skillset: Proven track record of closing high-value commercial partnerships. Advanced capabilities in term sheet architecture, building business cases, and utilizing cohort metrics and funnel statistics for strategic optimization.
• Education: Minimum of a Bachelor’s Degree