Senior Performance Marketing Lead: Data-Driven Growth

Zuspresso (M) Sdn Bhd

Subang Jaya

On-site

MYR 60,000 - 90,000

Full time

6 days ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Zuspresso (M) Sdn Bhd in Malaysia is seeking a growth marketing specialist to execute and optimize paid campaigns across Meta, TikTok, Google, and e-commerce platforms, while supporting performance on Shopee, Lazada, TikTok Shop, and Shopify.

You will implement CRM and lifecycle marketing using Klaviyo, monitor CAC/ROAS metrics, collaborate with Creative and Commercial teams, and contribute to full-funnel growth initiatives with disciplined measurement and optimization.

Qualifications

2+ years in performance or growth marketing, ideally in e-commerce or retail.
Experience managing paid media campaigns across Meta, TikTok, Google Ads.
Familiarity with Shopify and marketplaces (Shopee, Lazada, TikTok Shop).
Experience with Klaviyo for campaign setup, flows, and segmentation.

Responsibilities

Execute and optimize paid digital campaigns across Meta, TikTok, Google, and e-commerce platforms, managing audience targeting, budget pacing, and day-to-day performance monitoring.
Support marketplace and Shopify performance by executing campaigns, coordinating promotions, and monitoring conversion journeys.
Execute CRM and lifecycle marketing initiatives through Klaviyo, including campaign setup, flow maintenance, segmentation, and performance tracking.