Senior Digital Marketing Lead — Performance & Growth

PEOPLElogy Berhad; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

PEOPLElogy Berhad is seeking a results-driven Senior Digital Marketing Executive to plan, execute, and optimise digital campaigns across the customer journey—from awareness and lead generation to conversion and retention. You will manage paid campaigns across Meta, Google, LinkedIn, TikTok, and YouTube, monitor ROAS and CPL, and develop lead-generation strategies.

Proficiency in GA4, email marketing, Canva, CapCut, and AI tools is essential.

Qualifications

• Diploma or degree in Marketing, Business, Communications, or a related field.
• 3–5 years of hands-on digital marketing experience.
• Proven experience in performance marketing and lead generation.
• Proficiency in digital advertising, GA4, email marketing, marketing automation, Canva, CapCut, and AI tools.
• Knowledge of SEO, SEM, Google Tag Manager, Figma, and B2B marketing is an advantage.

Responsibilities

• Manage paid campaigns across Meta, Google, LinkedIn, TikTok, and YouTube.
• Monitor and optimise ROAS, CPL, CPA, CTR, conversions, and ROI.
• Develop lead-generation strategies and improve marketing funnels.
• Plan digital content and create basic assets using Canva, CapCut, and AI tools.
• Manage email campaigns and automated customer journeys.
• Support landing pages, website updates, and marketing projects.
• Collaborate with sales, designers, project owners, and other stakeholders.

Skills

Performance marketing

Lead generation

Campaign planning

Cross-functional collaboration

Education

Diploma or degree in Marketing, Business, Communications, or a related field

Tools

GA4

Google Tag Manager

Canva

CapCut

AI tools

SEO

SEM

Figma

B2B marketing

Job description

PEOPLElogy Berhad is seeking a results-driven Senior Digital Marketing Executive to plan, execute, and optimise digital campaigns across the customer journey—from awareness and lead generation to conversion and retention. You will manage paid campaigns across Meta, Google, LinkedIn, TikTok, and YouTube, monitor ROAS and CPL, and develop lead-generation strategies.

Proficiency in GA4, email marketing, Canva, CapCut, and AI tools is essential.