Performance Marketing Lead: Paid Ads & Analytics

Private Advertiser; Kuala Lumpur; On-site; MYR 50,000 - 84,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a hands-on performance marketing specialist to plan, launch, and manage paid campaigns across Google Ads, Meta, and TikTok Ads. You will develop data-driven strategies, monitor budgets, and optimize for ROAS while collaborating with creative and content teams to improve campaigns across markets.

The role emphasizes analytics, tracking via GA4 and GTM, and a proactive approach to testing and optimization in a fast-paced environment.

Qualifications

• Diploma or Bachelor’s in marketing, business, communications or related field.
• 1–3 years of hands-on performance marketing experience.
• Experience managing campaigns on Google Ads, Meta Ads, TikTok Ads.
• Strong grasp of ROAS, CPA, CPC, CTR, and conversion rate.
• Experience with GA4 and GTM for analytics and tracking.

Responsibilities

• Plan, set up, launch, and manage paid campaigns across major platforms.
• Develop strategies based on objectives and target audiences.
• Monitor budgets and optimize spend for ROI.
• Analyze data and prepare performance reports and dashboards.
• Collaborate with creative, content, SEO, and product teams.
• Stay updated on digital advertising trends and platform changes.

Skills

Analytical

Problem-solving

Teamwork

Excel/Sheets

Data interpretation

Education

Bachelor's or Diploma in Marketing/Business/Communications

Tools

GA4

Google Tag Manager

Google Analytics

Job description

Private Advertiser in Kuala Lumpur is seeking a hands-on performance marketing specialist to plan, launch, and manage paid campaigns across Google Ads, Meta, and TikTok Ads. You will develop data-driven strategies, monitor budgets, and optimize for ROAS while collaborating with creative and content teams to improve campaigns across markets.

The role emphasizes analytics, tracking via GA4 and GTM, and a proactive approach to testing and optimization in a fast-paced environment.