Senior Marketer

Cognicore Outsourcing Service; Kuala Lumpur; On-site; MYR 70,000 - 120,000; Full time

Job summary

Cognicore Outsourcing Service is seeking a marketing lead to design GTM and brand strategy for fast-growing brands across India and Australia, with a strong emphasis on Southeast Asia markets. You will plan and execute 360 campaigns, manage budgets, and collaborate with a Graphic Designer for promotions.

You will own acquisition channels, optimize campaigns for ROAS, and build affiliate/KOL partnerships while developing CRM-driven retention initiatives and data dashboards for leadership review.

Qualifications

• Proven track record marketing to Malaysia, Thailand, Vietnam or SEA markets.
• Experience managing paid campaigns with strong ROAS or acquisition scaling.
• Experience launching or scaling brands with defined identity and positioning.
• Led designers, specialists, or analysts; ability to align teams.
• Comfort building dashboards and tracking metrics like LTV, CVR, ROAS.

Responsibilities

• Develop GTM & brand strategy for India/Australia launches.
• Lead 360-degree campaigns across paid, social, SEO, and CRM.
• Own acquisition channels with focus on Meta and TikTok ads; optimize budgets.
• Build and manage affiliate programs; partner recruitment and negotiations.
• Lead retention initiatives with CRM, Telegram/Discord communities.

Skills

Asian market track record

Performance marketing

Brand building

Team leadership

Data-driven mindset

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Develop GTM & Brand Strategy: Define launch plans for new brands across India/Australia. Establish brand identity, tone of voice, and positioning for each target market.

Lead Integrated Campaigns: Plan and execute 360-degree campaigns across paid ads, social, SEO, and CRM. Oversee creative production with your Graphic Designer for promotions and product launches.

Drive Player Acquisition: Own all acquisition channels with focus on Meta and TikTok ads. Manage budgets, optimize campaigns, and deliver strong ROAS. Identify new channels to scale growth.

Build Affiliate & KOL Partnerships: Establish affiliate program from scratch—recruit partners, negotiate terms, optimize performance. Manage influencer campaigns with KOLs across local/niche markets to amplify reach.

Manage Retention & Community: Develop CRM systems for email, push notifications, and personalized offers. Build engaged communities on Telegram and Discord while managing player feedback.

Lead Team, Budget & Reporting: Mentor your team of three specialists and identify future hiring needs. Own marketing budget, track ROI, and present data-driven reports to leadership.

Requirements & Qualifications

Proven Asian Market Track Record: Successfully marketed to Malaysia, Thailand, Vietnam, or other SEA countries. Understand cultural nuances, platform preferences, and local trends.

Performance Marketing Expertise: Managed significant ad spend across Meta, Google, or TikTok. Delivered double-digit ROAS or scaled acquisition efficiently.

Brand-Building Experience: Helped launch or scale a brand from early stage. Know how to define identity, voice, and positioning for emotional connection with players.

Team Leadership Skills: Led designers, specialists, or analysts before. Inspire alignment, delegate effectively, and collaborate with Product, Compliance, and Support teams.

Data-Driven Mindset: Build dashboards, track LTV, CVR, and ROAS obsessively. Test, measure, and optimize based on evidence. Explain performance with clarity.

Experience in fast-paced/ competitive industry like fintech, crypto, or relevant industry is preferable.