Manager, Digital Marketing - Performance & Growth (Wellness Industry)

Carleton ES; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Carleton ES is seeking a Manager of Digital Marketing - Performance & Growth to lead a dedicated team and drive growth across paid media, e-commerce, and SEO. You will own budgets, set strategic direction, and ensure alignment across markets.

The role requires 6–10 years of digital marketing experience, including 2–3 years in a managerial capacity, with strong analytics and cross-functional coordination. Open to Malaysian candidates only.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Lead a team of three functional leads: Content, Creative & Social; Paid Media, Performance & Acquisition; Analytics & Funnel Reporting.
• Drive performance marketing strategy across paid media campaigns (Meta, Google, TikTok) from planning to reporting.
• Oversee e-commerce storefronts and organic search (SEO, GA4, Search Console) to align paid, owned, and organic channels.
• Manage budget allocation across markets and prioritise initiatives to close digital presence gaps.
• Collaborate with internal stakeholders to translate business priorities into actionable digital marketing plans.
• Track ROI through cost-per-follower, cost-per-engagement, and funnel conversion metrics market by market.

Skills

Paid media

Content & Social

E-commerce

SEO

Marketing analytics

Education

Bachelor's Degree in Marketing/Communications/Business

Job description

Manager, Digital Marketing - Performance & Growth (Wellness Industry)

As Manager Digital Marketing- Performance and Growth you will lead a team and drive performance marketing strategy across paid media, e-commerce, and SEO, helping build the official corporate presence across all countries.

Key responsibilities

Drive performance marketing strategy by owning the budget and strategic direction for paid media campaigns across Meta, Google, and TikTok — from planning and audience targeting through to launch, optimisation, and reporting

Extend ownership to e-commerce storefronts and organic search (SEO, GA4, Search Console), ensuring paid, owned, and organic channels work toward the same growth goals

Decide where paid budget goes and when, balancing the needs of multiple markets against a clear mandate to close the corporate digital presence gap in countries with focus

Build, coach, and lead a team of three functional leads — Content, Creative & Social; Paid Media, Performance & Acquisition; and Analytics & Funnel Reporting

Set clear goals, remove blockers, and grow team capabilities as the function scales

Work closely with internal stakeholders from other departments to understand campaign needs and manage a shared prioritisation queue across competing requests

Translate business priorities into a digital marketing plan your team can execute against

Oversee brand and product content, agent recruitment content, market localisation, and official social/community management

Track cost-per-follower, cost-per-engagement, and funnel conversion metrics market by market to prove ROI and continuously sharpen strategy

Partner with internal stakeholders to hand off audience segments that power CRM lifecycle campaigns and work with Compliance/QMR to ensure all content and claims are accurate and audit-ready before going live

About you

Bachelor's Degree in Marketing, Communications, Business, or a related field

6–10 years of total digital marketing experience, including 2–3 years in a managerial or cross-functional coordination role

Strong working knowledge across paid media, content/social, e-commerce, SEO, and marketing analytics

Proactive, resourceful, and results-driven individual who thrives in a fast-paced environment

Experience in the direct selling, FMCG, retail, or consumer goods industry is an added advantage

This role is open to Malaysian only