Senior Executive, Performance Marketing & Growth Specialist

Phillip Capital Group; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Job summary

Phillip Capital Group in Malaysia is seeking a Senior Executive, Performance Marketing & Growth Specialist to drive customer acquisition and digital growth across trading and investment platforms.

You will lead paid media across Meta, Google, TikTok and Xiaohongshu; manage campaigns end-to-end, optimize budgets, and build robust tracking with GA4, GTM, and CAPI to deliver measurable ROI.

Qualifications

• 2+ years in growth or performance marketing or paid media buying.
• Experience with Meta and Google Ads platforms.
• Knowledge of key metrics: CPM, CPC, CPL, CPA, CAC, ROAS.
• Experience with tracking, attribution, funnel optimisation, analytics tools.
• Strong analytical and budget management skills.

Responsibilities

• Plan, launch, manage, and optimise paid campaigns across Meta, Google, TikTok, Xiaohongshu.
• Manage full-funnel campaigns from impression to lead generation.
• Monitor CPL, CPA, CAC, ROAS, CTR, and conversion rate metrics.
• Set up and maintain tracking infrastructure (GA4, GTM, Pixel, CAPI).
• Build reports and dashboards; provide data-driven recommendations.
• Support organic growth and align content with paid campaigns.
• Collaborate with internal teams to improve creatives and conversions.

Skills

Meta Ads

Google Ads

A/B Testing

Analytical skills

Budget management

Communication

Independent worker

Tools

GA4

GTM

Looker Studio

SEMrush

Job description

Senior Executive, Performance Marketing & Growth Specialist

PhillipCapital Group is a leading integrated financial institution headquartered in Singapore with a global presence in over 15 countries. In Malaysia, we are recognized for our strong reputation in capital markets, offering innovative financial solutions in broking, asset management, financial planning, and investment research.

We are seeking for candidates with experienced in Insurance, Capital Market, Unit Trust and Investment Industry background. The duties and responsibilities of Manager, Fund Accounting, but are not limited to the followings:

Role Overview

We are looking for a data-driven and execution-focused Performance Marketing & Growth Specialist to drive customer acquisition, lead generation, and digital growth across our trading and investment platforms.

This role focuses heavily on paid media performance, conversion optimisation, tracking infrastructure, and scalable growth strategies across multiple digital channels. The ideal candidate is analytical, proactive, and comfortable managing campaigns from strategy to execution.

Key Responsibilities

Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Xiaohongshu Ads.

Manage full-funnel campaigns from ad impression to lead generation and account opening.

Monitor and optimise key performance metrics including CPL, CPA, CAC, ROAS, CTR, and Conversion Rate.

Manage advertising budgets efficiently and identify opportunities to scale campaign performance.

Conduct A/B testing on creatives, ad copies, targeting, placements, and landing pages to improve campaign results.

Monitor campaign and creative performance, refresh ad creatives proactively, and pause underperforming campaigns when necessary.

Set up and maintain tracking infrastructure including Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Conversion API (CAPI).

Ensure accurate conversion tracking, attribution, and reporting across campaigns.

Build performance reports and dashboards, and provide data-driven recommendations to improve lead quality and campaign profitability.

Support organic social media growth and align content strategies with paid marketing campaigns.

Work closely with internal teams to improve campaign creatives, messaging, lead management, and conversion performance.

Explore tools, automation workflows, and growth opportunities to improve marketing efficiency and scalability.

Requirements

Minimum 2 years of experience in growth marketing, performance marketing or paid media buying.

Hands-on experience managing campaigns on Meta Ads and Google Ads platforms.

Strong understanding of digital advertising metrics such as CPM, CPC, CPL, CPA, CAC, and ROAS.

Experience with conversion tracking, attribution, funnel optimisation, and analytics tools.

Strong analytical, problem-solving, and budget management skills.

Excellent communication and collaboration skills.

Able to work independently in a fast-paced, growth-oriented environment.

Added Advantages

Experience in financial services, fintech, trading, or investment-related marketing.

Familiarity with tools such as GA4, GTM, Looker Studio, SEMrush, and marketing automation platforms.

Experience managing or growing social media accounts organically.

Basic creative skills for producing simple ad creatives or short-form videos.