Performance Marketing Lead

Level Up Digital LLP; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Level Up Digital LLP in Kuala Lumpur seeks an experienced Performance Marketer to lead and accelerate our paid advertising program, driving strategy, planning, and optimization.

You will partner with clients, manage budgets, define KPIs, and build scalable growth frameworks across Google, Meta, TikTok, and LinkedIn where relevant.

The role demands a strategic yet hands-on approach, clear communication, and a track record of delivering measurable outcomes.

Qualifications

• 4–7+ years hands-on performance marketing experience
• Proven experience planning, running, and optimising paid campaigns end-to-end
• Strong track record of delivering measurable results (leads, sales, ROAS, CPA)
• Deep understanding of paid media platforms and analytics tools
• Solid grasp of funnel optimisation and conversion principles
• Excellent communication and presentation skills
• Comfortable working directly with clients and senior stakeholders
• Strategic mindset with strong execution capabilities

Responsibilities

• Develop and own end-to-end performance marketing strategies aligned with client objectives
• Plan budgets, channel mix, and funnel strategies across paid platforms
• Define KPIs, targets, and measurement frameworks (CPA, ROAS, LTV, CAC)
• Identify growth opportunities and scaling strategies for accounts
• Lead the setup, management, and optimisation of paid campaigns across Google Ads, Meta Ads, TikTok, LinkedIn
• Drive continuous testing of audiences, creatives, offers, and formats
• Monitor performance daily and optimise for efficiency and scale
• Ensure best practices in account structure, tracking, and attribution
• Oversee conversion tracking, pixels, and analytics setup (GA4, GTM, CAPI)
• Translate performance data into clear insights and actionable recommendations
• Prepare and present performance reports with business-focused narratives
• Client Communication & Stakeholder Management: Act as trusted advisor to clients

Skills

Paid media strategy

Campaign optimization

Data analysis

Client communication

Cross-functional collaboration

GA4 / GTM

Education

Bachelor's degree in Marketing

Tools

Google Analytics 4

GTM

Facebook Ads Manager

TikTok Ads

Job description

We are looking for an experienced Performance Marketer to lead and accelerate our performance advertising function. This role will spearhead the strategy, planning, execution, and optimisation of paid digital campaigns while acting as a key point of contact for clients.

The ideal candidate is both strategic and hands‑on, able to build scalable performance frameworks, communicate confidently with clients, and deliver measurable business outcomes.

Performance Strategy & Planning

Develop and own end‑to‑end performance marketing strategies aligned with client business objectives

Plan budgets, channel mix, and funnel strategies across paid platforms

Define KPIs, targets, and measurement frameworks (CPA, ROAS, LTV, CAC)

Identify growth opportunities and scaling strategies for accounts

Lead the setup, management, and optimisation of paid campaigns across platforms such as:

Google Ads (Search, Display, Shopping)

Meta Ads (Facebook & Instagram)

TikTok / LinkedIn (where relevant)

Drive continuous testing of audiences, creatives, offers, and formats

Monitor performance daily and optimise for efficiency and scale

Ensure best practices in account structure, tracking, and attribution

Analytics & Reporting

Oversee conversion tracking, pixels, and analytics setup (GA4, GTM, CAPI)

Translate performance data into clear insights and actionable recommendations

Prepare and present performance reports with business-focused narratives

Client Communication & Stakeholder Management

Act as a trusted performance advisor to clients

Lead client discussions on strategy, results, and optimisation plans

Clearly explain performance data, challenges, and recommendations in non‑technical terms

Manage expectations and align stakeholders on priorities and timelines

Help establish performance marketing processes, frameworks, and best practices

Mentor and guide junior team members (if applicable)

Collaborate closely with designers, developers, and account teams to improve conversion performance

Contribute to building a scalable, high‑performing ads team

Requirements & Qualifications

4–7+ years of hands‑on performance marketing experience

Proven experience planning, running, and optimising paid campaigns end‑to‑end

Strong track record of delivering measurable results (leads, sales, ROAS, CPA)

Deep understanding of paid media platforms and analytics tools

Solid grasp of funnel optimisation and conversion principles

Excellent communication and presentation skills

Comfortable working directly with clients and senior stakeholders

Strategic mindset with strong execution capabilities

Nice-to-Have

Agency experience managing multiple accounts

Experience building or scaling a performance marketing team

Exposure to regional or multi‑market campaigns

Familiarity with marketing automation or CRM platforms