Performance Marketing Manager

Million Dream Sdn. Bhd.; Kuala Lumpur; Hybrid; MYR 180,000 - 240,000; Full time

Job summary

Million Dream Sdn. Bhd. is seeking a seasoned Performance Marketing Manager to lead paid acquisition and growth for our online entertainment platform. You will own player acquisition, first deposit conversion, ROAS, and LTV across multiple GEOs, driving high-quality deposits and long-term value.

You will manage budgets, coordinate with CRM/Retention and Creative teams, and continuously test and optimize campaigns across Meta, Google, TikTok, and programmatic channels to maximize profitability.

Qualifications

• Proven experience in performance marketing and paid acquisition.
• Strong understanding of CPA, ROAS and LTV metrics.
• Hands-on experience with Meta Ads; familiarity with Google/TikTok ads is a plus.
• Experience planning, launching, and optimizing multi-channel campaigns.
• Knowledge of attribution tracking and funnel optimization.
• Able to manage budgets and drive profitability.

Responsibilities

• Develop and execute the overall performance marketing and player acquisition strategy.
• Plan, launch, optimize, and scale paid campaigns across Geo(s) and channels.
• Own key KPIs: CPA, First Deposit, Deposit conversion, ROAS, CAC, LTV.
• Manage budgets based on traffic quality and profitability.
• Analyze the acquisition funnel from click to retention.
• Identify high-performing campaigns, audiences, creatives, GEOs and traffic sources.
• Collaborate with CRM/Retention to convert new players to long-term users.
• Work with Creative teams on promotional creatives and campaigns.
• Run continuous A/B testing across creatives, landing pages, audiences and funnels.
• Monitor market trends, acquisition costs, and promotions across GEOs.
• Explore new traffic sources and diversification opportunities.
• Ensure accurate tracking, attribution, and performance reporting.
• Prepare weekly/monthly performance reports and insights.
• Provide management with actionable takeaways and scaling opportunities.

Skills

Performance marketing

Paid acquisition

Media buying

Meta Ads

Google Ads

TikTok Ads

Campaign optimization

A/B testing

Data analysis

Budget management

Tools

Meta Ads Manager

Google Ads Console

Programmatic platforms

GA/GA4

Job description

Performance Marketing Manager

Job Summary

We are looking for an experienced Performance Marketing Manager to lead our paid acquisition and growth strategy for a fast-growing online entertainment platform.

This role will take ownership of Player Acquisition, First Deposit Conversion, CPA, ROAS, LTV and overall traffic quality, while managing and scaling campaigns across multiple paid media channels and GEOs.

We are looking for someone who understands that performance is not just about generating registrations – it is about acquiring high-quality depositing users and maximizing long-term player value.

Key Responsibilities

• Develop and execute the overall Performance Marketing & Player Acquisition strategy across multiple GEOs.

• Plan, launch, optimize and scale paid campaigns across Meta Ads, Google Ads, TikTok Ads, Programmatic, Native and other acquisition channels.

• Take ownership of key acquisition KPIs including CPA, FTD / First Deposit, Deposit Conversion, ROAS, CAC and LTV.

• Manage and optimize advertising budgets based on traffic quality, conversion performance and profitability.

• Analyze the full acquisition funnel from Click → Registration → First Deposit → Repeat Deposit → Retention.

• Identify high-performing campaigns, audiences, creatives, GEOs and traffic sources, and develop strategies to scale them.

• Monitor player quality beyond initial conversion, including deposit behaviour, retention, reactivation and lifetime value.

• Work closely with CRM and Retention teams to improve the transition from newly acquired players to active and long-term users.

• Collaborate with Creative teams to develop high-converting promotional creatives, including welcome offers, rewards, VIP promotions, tournaments and seasonal campaigns.

• Conduct continuous A/B testing across creatives, landing pages, audiences, offers, funnels and campaign structures.

• Monitor competitors, market trends, acquisition costs and promotional activities across different GEOs.

• Identify and test new traffic sources and acquisition opportunities to diversify and scale player acquisition.

• Ensure accurate campaign tracking, attribution and performance reporting.

• Prepare weekly and monthly performance reports covering acquisition volume, CPA, FTD, deposit performance, ROAS and player quality.

• Provide management with clear insights on what is working, what is not working, why performance changed, and where the next scaling opportunity is.

Team & Management Responsibilities

• Lead and manage the Performance Marketing / Media Buying team.

• Set clear KPIs and performance targets for each channel and team member.

• Review campaign performance and provide optimization and scaling direction.

• Manage budget allocation across channels, campaigns and GEOs.

• Build SOPs and reporting standards for campaign launch, optimization, scaling and performance analysis.

• Work closely with CRM, Creative, Content, Product, BI/Data and Operations teams to achieve overall business targets.

Requirements

• Proven experience in Performance Marketing, Paid Acquisition or Media Buying.

• Strong hands‑on experience with Meta Ads, with experience in Google Ads, TikTok Ads or other paid channels being an advantage.

• Strong understanding of CPA‑based acquisition and First Deposit conversion.

• Experience managing and scaling medium to large advertising budgets.

• Strong understanding of acquisition funnels, attribution, tracking and conversion optimization.

• Comfortable making decisions based on CPA, FTD, ROAS, LTV, Retention and Deposit data.

• Strong analytical and problem‑solving skills.

• Experience managing multiple GEOs, campaigns and acquisition channels simultaneously.

• Able to lead a team while remaining hands‑on when required.

• Comfortable working in a fast‑paced, highly performance‑driven environment.

Highly Preferred

Candidates with previous experience involving:

Player Acquisition | FTD | First Deposit | Deposit Conversion | CPA | LTV | VIP | Retention | Reactivation | High‑Volume Acquisition | Multi‑GEO Campaigns | Performance‑Based Traffic

will be highly preferred.