Performance Marketing Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Competitive salary with incentives

Performance incentives

Growth and collaboration culture

Job summary

Private Advertiser is seeking an experienced Performance Marketing Manager to lead digital acquisition strategies and scale campaigns across Meta, Google and TikTok, with focus on user acquisition and conversion optimization.

The role requires hands-on campaign management, strong analytics, and the ability to drive performance in a fast-paced environment. Mandarin-English communication is valued for serving bilingual clients, with a competitive salary and incentives.

Qualifications

• Minimum 3 years of experience in performance marketing or media buying.
• Hands-on experience managing Meta Ads, Google Ads, TikTok Ads or similar platforms.
• Strong analytical and decision-making skills.
• Ability to communicate with clients in English and Mandarin-speaking candidates.

Responsibilities

• Lead and optimize large-scale digital marketing campaigns across multiple platforms.
• Develop user acquisition strategies to improve FTD, FTR, retention and conversion performance.
• Monitor campaign KPIs including CPA, ROI, ROAS, and traffic quality.
• Analyze campaign data and identify opportunities for performance improvement.
• Collaborate with creative, content, and operational teams to enhance campaign effectiveness.
• Manage advertising budgets and scaling strategies efficiently.
• Conduct A/B testing and performance analysis for continuous optimization.

Skills

Performance marketing

Campaign management

Analytics

A/B testing

Tools

Meta Ads

Google Ads

TikTok Ads

Tracking & attribution

Job description

English:
We are seeking an experienced and performance-driven Performance Marketing Manager to lead digital acquisition strategies and scale online marketing campaigns across multiple channels. This role focuses heavily on user acquisition, conversion optimization, and improving key performance metrics including FTD, FTR, CPA, and ROI.

The ideal candidate should have strong analytical capabilities, hands-on campaign management experience, and the ability to lead performance growth initiatives in a fast-paced environment.

Lead and optimize large-scale digital marketing campaigns across multiple platforms

Develop user acquisition strategies to improve FTD, FTR, retention, and overall conversion performance

Monitor campaign KPIs including CPA, ROI, ROAS, and traffic quality

Analyze campaign data and identify opportunities for performance improvement

Collaborate with creative, content, and operational teams to enhance campaign effectiveness

Manage advertising budgets and scaling strategies efficiently

Conduct A/B testing and performance analysis for continuous optimization

Stay updated with market trends, advertising platform policies, and industry developments

Minimum 3 years of experience in performance marketing or media buying

Strong understanding of Meta Ads, Google Ads, TikTok Ads, or similar platforms

Familiar with tracking, attribution, and conversion optimization strategies

Strong analytical and decision-making skills

Able to communicate with clients and read in both English and Mandarin-speaking candidates who will be serving Mandarin-speaking customers.

Leadership experience and ability to manage marketing initiatives independently

Competitive salary package with performance incentives

Dynamic and growth-oriented working environment

Opportunity to manage large-scale online campaigns

Supportive and collaborative team culture