Senior Director, D2C Partnerships & GTM

Prudential; Malaysia; On-site; MYR 180,000 - 210,000; Full time

Job summary

Prudential in Malaysia seeks a seasoned Partnership Manager to run end-to-end partner programs within the D2C ecosystem, overseeing campaign and GTM execution. You will address platform technical issues, optimize campaigns, and collaborate with strategic partners to maintain competitiveness and deliver ACE and NBP targets.

The role requires deep digital marketing understanding, 9–10 years in related roles, and strong Excel/PowerPoint and UAT skills, plus excellent verbal and written

Qualifications

• Relevant professional qualification and / or degree in Marketing and customer marketing, statistical studies or business analytics
• Minimum 9-10 years’ working experience in the areas of digital campaign management, partnership and customer marketing
• Experience in performing UAT/System testing
• Excellent in Microsoft Excel and Powerpoint
• Must understand the basics of digital marketing, especially in optimizing the digital marketing performance
• Knowledge of Takaful and/or insurance products is preferred
• Project management and intermediate data/statistical skills are a must.
• Excellent in verbal and written communication skills

Responsibilities

• Partner Management: Exploring new digital partners to expand the D2C eco-system and overseeing the partnerships relationships with the existing partners to ensure sustainability
• Go-to-Market Strategy: Developing and executing go-to-market strategies for partnership initiatives to deliver the targeted ACE and NBP
• Technical Oversight: Managing technical issues related to the partnership platform to ensure smooth operations and mitigate issues to ensure that the platform operates smoothly
• Campaign Management: Leading and managing online and offline campaigns to deliver customers, ACE and NBP, while maximizing the impact of partnerships
• Collaboration: Working closely with strategic partners to leverage their digital ecosystems and ensure competitiveness in the market

Skills

Partnership management

Campaign management

Digital marketing basics

UAT testing

Microsoft Excel

PowerPoint

Verbal communication

Written communication

Project management

Data / statistics

Education

Marketing / customer marketing degree

Statistics / business analytics

Tools

Microsoft Excel

PowerPoint

Job description

Prudential in Malaysia seeks a seasoned Partnership Manager to run end-to-end partner programs within the D2C ecosystem, overseeing campaign and GTM execution. You will address platform technical issues, optimize campaigns, and collaborate with strategic partners to maintain competitiveness and deliver ACE and NBP targets.

The role requires deep digital marketing understanding, 9–10 years in related roles, and strong Excel/PowerPoint and UAT skills, plus excellent verbal and written