Digital Marketing & D2C Growth Architect

Prudential; Kuala Lumpur; On-site; MYR 100,000 - 167,000; Full time

Job summary

Prudential Malaysia is seeking an Assistant Manager for Digital Marketing & D2C to oversee social and digital campaigns, optimize performance, and build an engaging online community for PruBSN. The role focuses on planning, listening, and delivering integrated campaigns across owned, earned, and paid channels.

You will lead the Social & Digital team, partner with Brand & Creative, and drive data-driven optimization to improve engagement, CPL/CPA, and ROI in a dynamic market.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5–8 years in social, digital, web, and performance marketing roles.
• Strong expertise in social media strategy, web management, SEO/SEM, paid media, and lead generation.
• Experience managing agencies, budgets, and multi-channel campaigns.
• Strong analytical mindset with ability to translate insights into action.
• Excellent stakeholder management and cross-functional collaboration.
• Strong written and verbal communication in English & Bahasa Malaysia.
• Familiarity with Shariah Guidelines.

Responsibilities

• Plan, manage, and execute social media activities across platforms to drive engagement and long-term digital community growth.
• Own Sprinklr social listening to surface actionable insights for content and engagement strategies.
• Activate and manage brand-led campaigns across social, web, and paid channels with timely deployment and optimization.
• Coordinate with Brand, Creative, and Agency partners to align digital initiatives with brand direction and customer experience goals.
• Embed analytics to drive data-driven decisions and continuous improvement in campaigns.
• Collaborate with Brand, Centre of Excellence, Product, Acquisition, IT, and Customer teams for cohesive digital execution.

Skills

Social media strategy

Web management

SEO/SEM

Paid media

Lead generation

Agency management

Budget management

Analytics

Stakeholder management

Cross-functional collaboration

English & Bahasa Malaysia

Education

Bachelor’s degree in marketing

Bachelor’s degree in communications

Bachelor’s degree in business

Tools

Sprinklr

Job description

Prudential Malaysia is seeking an Assistant Manager for Digital Marketing & D2C to oversee social and digital campaigns, optimize performance, and build an engaging online community for PruBSN. The role focuses on planning, listening, and delivering integrated campaigns across owned, earned, and paid channels.

You will lead the Social & Digital team, partner with Brand & Creative, and drive data-driven optimization to improve engagement, CPL/CPA, and ROI in a dynamic market.