D2C Partnerships & GTM Lead

Prudential BSN Takaful Berhad; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Job summary

Prudential BSN Takaful Berhad is seeking a senior professional to manage partnerships end-to-end and drive GTM strategies for digital initiatives. You will oversee technical issues on the partnership platform, lead campaigns, and work closely with strategic partners to strengthen the D2C ecosystem.

The role requires extensive experience in digital campaign management, partnerships, and customer marketing, with strong analytical and communication skills.

Qualifications

• Relevant qualification in Marketing, customer marketing, statistics or business analytics.
• Minimum 9-10 years in digital campaign management, partnerships and customer marketing.
• Experience in UAT/System testing and strong Excel/PowerPoint skills.
• Understanding of digital marketing basics and Takaful/insurance knowledge preferred.
• Solid project management and intermediate data skills; excellent communication.

Responsibilities

• Manage partnership end-to-end, including partner relationships and performance.
• Oversee Go-to-Market strategies for partnership initiatives to meet targets.
• Handle technical issues on the partnership platform to ensure smooth operations.
• Lead online and offline campaigns to deliver customers, ACE and NBP.
• Collaborate with strategic partners to leverage digital ecosystems.

Skills

Partnership management

Digital marketing

Project management

UAT testing

MS Excel

PowerPoint

Communication skills

Education

Marketing / Business Analytics degree

Tools

MS Excel

PowerPoint

Job description

Prudential BSN Takaful Berhad is seeking a senior professional to manage partnerships end-to-end and drive GTM strategies for digital initiatives. You will oversee technical issues on the partnership platform, lead campaigns, and work closely with strategic partners to strengthen the D2C ecosystem.

The role requires extensive experience in digital campaign management, partnerships, and customer marketing, with strong analytical and communication skills.