Digital Marketing & Social Growth Lead (D2C)

Prudential; Malaysia; Sur place; MYR 180 000 - 240 000; Plein temps

Résumé du poste

Prudential is seeking a skilled Social & Digital Lead to steer the brand’s social media strategy and digital campaigns in Malaysia. You will drive engagement, community building, and measurable outcomes across owned, earned, and paid channels, while coordinating with Brand, Creative, and IT teams.

You will manage agencies and budgets, apply analytics to optimize performance, and mentor the Social & Digital team to build future-ready capabilities in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 5-8 years of experience in social, digital, web, and performance marketing roles.
• Strong expertise in social media strategy, web management, SEO/SEM, paid media, and lead generation.
• Proven experience managing agencies, budgets, and multi-channel campaigns.
• Strong analytical mindset with the ability to translate insights into action.
• Excellent stakeholder management and cross functional collaboration skills.
• Strong written and verbal communication skills in English & Bahasa Malaysia.
• Familiarity with Shariah Guidelines.

Responsabilités

• Plan, manage, and execute social media activities across platforms, with focus on engagement and long-term community building.
• Own Sprinklr social listening, extract actionable insights, and inform content and engagement strategies.
• Activate and manage approved brand-led campaigns across social, web, paid channels with timely deployment.
• Coordinate with Brand & Creative and Agencies to ensure alignment with brand direction and business priorities.
• Embed data-driven optimization with timely reporting and performance improvements.
• Collaborate with Product, Acquisition, IT, Customer, and other stakeholders for cohesive execution.
• Lead, coach, and develop the Social & Digital team, ensuring capability uplift.

Connaissances

Social media strategy

Web management

SEO/SEM

Paid media

Lead generation

Agency management

Budget management

Analytics

Stakeholder management

Cross-functional collaboration

English communications

Bahasa Malaysia communications

Shariah guidelines familiarity

Formation

Bachelor’s degree in marketing, Communications, or related field

Description du poste

Prudential is seeking a skilled Social & Digital Lead to steer the brand’s social media strategy and digital campaigns in Malaysia. You will drive engagement, community building, and measurable outcomes across owned, earned, and paid channels, while coordinating with Brand, Creative, and IT teams.

You will manage agencies and budgets, apply analytics to optimize performance, and mentor the Social & Digital team to build future-ready capabilities in a fast-paced environment.