Manager, Strategic Partnership & D2C

Prudential BSN Takaful Berhad; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Job summary

Prudential BSN Takaful Berhad is seeking a senior professional to manage partnerships end-to-end and drive GTM strategies for digital initiatives. You will oversee technical issues on the partnership platform, lead campaigns, and work closely with strategic partners to strengthen the D2C ecosystem.

The role requires extensive experience in digital campaign management, partnerships, and customer marketing, with strong analytical and communication skills.

Qualifications

• Relevant qualification in Marketing, customer marketing, statistics or business analytics.
• Minimum 9-10 years in digital campaign management, partnerships and customer marketing.
• Experience in UAT/System testing and strong Excel/PowerPoint skills.
• Understanding of digital marketing basics and Takaful/insurance knowledge preferred.
• Solid project management and intermediate data skills; excellent communication.

Responsibilities

• Manage partnership end-to-end, including partner relationships and performance.
• Oversee Go-to-Market strategies for partnership initiatives to meet targets.
• Handle technical issues on the partnership platform to ensure smooth operations.
• Lead online and offline campaigns to deliver customers, ACE and NBP.
• Collaborate with strategic partners to leverage digital ecosystems.

Skills

Partnership management

Digital marketing

Project management

UAT testing

MS Excel

PowerPoint

Communication skills

Education

Marketing / Business Analytics degree

Tools

MS Excel

PowerPoint

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The role is to manage the partnership end-to-end, which involves partner management, overseeing technical issues related to the partnership platform, Go-to-Market, campaign management, ultimately to ensure that the partnership delivers the targeted ACE and NBP.

This role is crucial as it ensures that PBTB remains competitive and adaptable in a rapidly changing market by leveraging the D2C channel. It also involves significant collaboration with strategic partners to leverage on their digital eco-system.

Key Responsibilities

Partner Management

Exploring new digital partners to expand the D2C eco-system and overseeing the partnerships relationships with the existing partners to ensure sustainability

Go-to-Market Strategy

Developing and executing go-to-market strategies for partnership initiatives to deliver the targeted ACE and NBP

Technical Oversight

Managing technical issues related to the partnership platform to ensure smooth operations and mitigate issues to ensure that the platform operates smoothly

Campaign Management

Leading and managing online and offline campaigns to deliver customers, ACE and NBP, while maximizing the impact of partnerships

Collaboration

Working closely with strategic partners to leverage their digital ecosystems and ensure competitiveness in the market

Qualification and Experience

• Relevant professional qualification and / or degree in Marketing and customer marketing, statistical studies or business analytics
• Minimum 9-10 years’ working experience in the areas of digital campaign management, partnership and customer marketing
• Experience in performing UAT/System testing
• Excellent in Microsoft Excel and Powerpoint
• Must understand the basics of digital marketing, especially in optimizing the digital marketing performance
• Knowledge of Takaful and/or insurance products is preferred
• Project management and intermediate data/statistical skills are a must.
• Excellent in verbal and written communication skills

Prudential is an equal opportunity employer.

We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.