Senior Campaign Lead – Fintech Growth & Activation

YouTrip; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

YouTrip, a leading multi-currency payments platform in Asia Pacific, is seeking a senior marketer to own end-to-end campaigns in Malaysia. You will drive user acquisition, activation, and retention through integrated media, influencer and offline channels, while managing a team and partnerships to optimize ROI.

The role requires deep expertise in campaign strategy, budget stewardship, and a test-and-learn mindset to continually improve performance and scale growth across channels.

Qualifications

• Five+ years leading consumer-facing campaigns end-to-end.
• 1-2 years of people management experience.
• Strong understanding of funnel metrics: acquisition, activation, retention, partnerships.

Responsibilities

• Own the full-funnel campaign strategy for the Malaysia market, translating business objectives into integrated plans that drive user acquisition, transaction volume, user active rates, and long-term user engagement.
• Drive new user acquisition by overseeing integrated marketing campaigns across media, influencer, and offline channels - ensuring every campaign delivers measurable growth at an efficient cost-per-acquisition.
• Plan and govern monthly spending campaigns and always-on promotions end-to-end, ensuring structured campaign setup, accurate tracking, clear measurement frameworks, and disciplined post-campaign analysis.
• Grow user active rates by designing activation and re-engagement campaigns with data, product, and cross-functional teams - converting new users into active ones and keeping active users active.
• Oversee BAU KOL and influencer strategy - set the direction for YouTrip's always-on KOL engine, guide the team's execution, and personally steward top-tier KOL relationships to ensure a consistent flow of organic and paid content beyond campaign moments.
• Lead and develop a high-performing team, providing day-to-day coaching, performance management, and career development to ensure both individual growth and collective team impact.
• Lead the partnership campaign agenda - collaborating and negotiating with strategic partners to co-create campaigns that amplify visibility, deepen engagement, and unlock new audiences.
• Manage and optimize the campaign budget across paid media, influencer, partnership, and CRM channels to maximize ROI and hit acquisition, activation, and retention KPIs.
• Be the point of contact for internal and external stakeholders - aligning cross-functional teams and representing YouTrip with partners, agencies, and influencers.
• Work closely with in-house design and creative teams to deliver high-quality, on-brand campaign assets across all touchpoints.
• Champion a test-and-learn culture through A/B tests, segmentation, and behavioral analyses that inform smarter, more personalized user journeys.
• Translate data into action - monitor performance, lead post-mortems, and sharpen next-round execution with actionable insights.

Skills

Full-funnel marketing

Campaign strategy

People management

Budget management

KOL/influencer management

Partnerships

Data-driven decisions

A/B testing

Job description

YouTrip, a leading multi-currency payments platform in Asia Pacific, is seeking a senior marketer to own end-to-end campaigns in Malaysia. You will drive user acquisition, activation, and retention through integrated media, influencer and offline channels, while managing a team and partnerships to optimize ROI.

The role requires deep expertise in campaign strategy, budget stewardship, and a test-and-learn mindset to continually improve performance and scale growth across channels.