Marketing Specialist: Campaigns, Social & Community Growth

Youtrip; Selangor; On-site; MYR 60,000 - 72,000; Full time

Job summary

YouTrip is seeking a marketing specialist in Malaysia to support multi-channel campaigns and sustain vibrant social communities. You will craft engaging content, coordinate creators, and help drive events and campaigns across social, email, and partnerships.

Collaborate with Product, Data, and regional teams to ensure aligned marketing initiatives, report on KPIs, and push YouTrip's fintech presence in the market. This role offers growth in a fast-paced environment.

Qualifications

• 2–3 years experience supporting marketing campaigns and managing social calendars.

Responsibilities

• Support marketing campaigns across social, email, website, and partnerships.
• Manage day-to-day social media operations: scheduling, captions, community management.
• Drive community-building and user engagement across platforms.
• Assist content creation: drafting copy, coordinating with designers, asset prep.
• Coordinate influencer and partnership activities and track deliverables.
• Support events and offline activations with logistics and on-ground execution.
• Conduct research on competitors and cultural moments relevant to campaigns.

Skills

Marketing campaigns

Social media management

Content creation

Influencer coordination

Event support

Analytics

Communication

Collaboration

Creative storytelling

Self-starter

Tools

Meta Business Suite

TikTok Ads Manager

Canva

Figma

Adobe Illustrator

Photoshop

Google Analytics

Mailchimp

WordPress

Job description

YouTrip is seeking a marketing specialist in Malaysia to support multi-channel campaigns and sustain vibrant social communities. You will craft engaging content, coordinate creators, and help drive events and campaigns across social, email, and partnerships.

Collaborate with Product, Data, and regional teams to ensure aligned marketing initiatives, report on KPIs, and push YouTrip's fintech presence in the market. This role offers growth in a fast-paced environment.