Campaign Manager

YouTrip; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

YouTrip, a leading multi-currency payments platform in Asia Pacific, is seeking a senior marketer to own end-to-end campaigns in Malaysia. You will drive user acquisition, activation, and retention through integrated media, influencer and offline channels, while managing a team and partnerships to optimize ROI.

The role requires deep expertise in campaign strategy, budget stewardship, and a test-and-learn mindset to continually improve performance and scale growth across channels.

Qualifications

• Five+ years leading consumer-facing campaigns end-to-end.
• 1-2 years of people management experience.
• Strong understanding of funnel metrics: acquisition, activation, retention, partnerships.

Responsibilities

• Own the full-funnel campaign strategy for the Malaysia market, translating business objectives into integrated plans that drive user acquisition, transaction volume, user active rates, and long-term user engagement.
• Drive new user acquisition by overseeing integrated marketing campaigns across media, influencer, and offline channels - ensuring every campaign delivers measurable growth at an efficient cost-per-acquisition.
• Plan and govern monthly spending campaigns and always-on promotions end-to-end, ensuring structured campaign setup, accurate tracking, clear measurement frameworks, and disciplined post-campaign analysis.
• Grow user active rates by designing activation and re-engagement campaigns with data, product, and cross-functional teams - converting new users into active ones and keeping active users active.
• Oversee BAU KOL and influencer strategy - set the direction for YouTrip's always-on KOL engine, guide the team's execution, and personally steward top-tier KOL relationships to ensure a consistent flow of organic and paid content beyond campaign moments.
• Lead and develop a high-performing team, providing day-to-day coaching, performance management, and career development to ensure both individual growth and collective team impact.
• Lead the partnership campaign agenda - collaborating and negotiating with strategic partners to co-create campaigns that amplify visibility, deepen engagement, and unlock new audiences.
• Manage and optimize the campaign budget across paid media, influencer, partnership, and CRM channels to maximize ROI and hit acquisition, activation, and retention KPIs.
• Be the point of contact for internal and external stakeholders - aligning cross-functional teams and representing YouTrip with partners, agencies, and influencers.
• Work closely with in-house design and creative teams to deliver high-quality, on-brand campaign assets across all touchpoints.
• Champion a test-and-learn culture through A/B tests, segmentation, and behavioral analyses that inform smarter, more personalized user journeys.
• Translate data into action - monitor performance, lead post-mortems, and sharpen next-round execution with actionable insights.

Skills

Full-funnel marketing

Campaign strategy

People management

Budget management

KOL/influencer management

Partnerships

Data-driven decisions

A/B testing

Job description

We Are

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

You Will

• Own the full-funnel campaign strategy for the Malaysia market, translating business objectives into integrated plans that drive user acquisition, transaction volume, user active rates, and long-term user engagement.
• Drive new user acquisition by overseeing integrated marketing campaigns across media, influencer, and offline channels - ensuring every campaign delivers measurable growth at an efficient cost-per-acquisition.
• Plan and govern monthly spending campaigns and always-on promotions end-to-end, ensuring structured campaign setup, accurate tracking, clear measurement frameworks, and disciplined post-campaign analysis.
• Grow user active rates by designing activation and re-engagement campaigns with data, product, and cross-functional teams - converting new users into active ones and keeping active users active.
• Oversee BAU KOL and influencer strategy - set the direction for YouTrip's always-on KOL engine, guide the team's execution, and personally steward top-tier KOL relationships to ensure a consistent flow of organic and paid content beyond campaign moments.
• Lead and develop a high-performing team, providing day-to-day coaching, performance management, and career development to ensure both individual growth and collective team impact.
• Lead the partnership campaign agenda - collaborating and negotiating with strategic partners (banks, OTAs, eCommerce platforms, lifestyle brands) to co-create campaigns that amplify visibility, deepen engagement, and unlock new audiences.
• Manage and optimize the campaign budget across paid media, influencer, partnership, and CRM channels to maximize ROI and hit acquisition, activation, and retention KPIs.
• Be the point of contact for internal and external stakeholders - aligning cross-functional teams (content, data, product, design, finance) and representing YouTrip with partners, agencies, and influencers.
• Work closely with in-house design and creative teams to deliver high-quality, on-brand campaign assets across all touchpoints.
• Champion a test-and-learn culture through A/B tests, segmentation, and behavioral analyses that inform smarter, more personalized user journeys.
• Translate data into action - monitor performance, lead post-mortems, and sharpen next-round execution with actionable insights.

You Are

• You have 5+ years leading consumer-facing campaigns end-to-end, with 1 - 2 years of people management. You set direction, delegate well, and elevate your team.
• A full-funnel marketer - You understand how acquisition, activation, retention, and partnerships connect, and you can build campaigns that move all the levers, not just top-of-funnel awareness.
• Comfortable with performance dashboards, forecasts, and budgets. You translate data into clear decisions.
• You generate sharp campaign ideas grounded in consumer insight and collaborate well with creative and design teams.
• You are warm, professional, and level-headed. You build trust with partners, agencies, and internal teams, and negotiate without burning bridges.
• You juggle multiple campaigns, partners, and stakeholders without losing sight of timelines, budgets, or quality.
• You have a strong awareness of emerging trends, platforms, KOLs, and consumer behaviors.
• You set ambitious goals, own the results, and aren't afraid to course-correct when the data demands it.