Marketing Executive

you.co; Petaling Jaya; On-site; MYR 50,000 - 70,000; Full time

Job summary

You.co is looking for a Marketing Specialist in Petaling Jaya, Malaysia. This role involves supporting marketing campaigns, managing social media, and engaging with the community to drive brand presence. The ideal candidate has 2-3 years of experience in marketing, is skilled in tools like Google Analytics and Meta Business Suite, and has a knack for vibrant content creation. Join us to help shape the innovative fintech landscape and expand YouTrip's reach.

Qualifications

• 2-3 years of experience supporting marketing campaigns and managing social media.
• Familiar with tools like Meta Business Suite and Google Analytics.
• Ability to draft engaging content and manage community interactions.

Responsibilities

• Support the execution of marketing campaigns across various channels.
• Manage social media operations including engagement trends.
• Drive community-building efforts to create a strong user base.
• Assist in content creation and preparation for marketing assets.
• Coordinate influencer and partnership activities.
• Support marketing events and logistics.
• Conduct competitor research and insights gathering.
• Prepare performance reports and track key metrics.
• Collaborate with cross-functional teams on marketing initiatives.
• Assist with ad-hoc marketing tasks as required.

Skills

Marketing campaign support

Social media management

Content creation

Community engagement

Performance reporting

Influencer management

Education

Bachelor's degree in Marketing or relevant field

Tools

Meta Business Suite

Google Analytics

Mailchimp

WordPress

Canva

Job description

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

You will:

• Support the execution of marketing campaigns, coordinating timelines, tracking deliverables, and ensuring smooth rollout across social, email, website, in-app, offline, and partnership channels.
• Manage day-to-day social media operations, including content scheduling, caption writing, community management, and monitoring engagement trends.
• Drive community-building efforts, engaging users across platforms, supporting community conversations, and helping shape a strong user base for YouTrip.
• Assist in content creation, including drafting copy, coordinating with designers and creators, supporting basic photo/video shoots, and preparing assets for social, EDM, blog, and in-app content.
• Coordinate influencer and partnership activities, including liaising with creators, managing deliverables, and compiling performance results.
• Support marketing events and offline activations, handling logistics, vendor coordination, and on-ground execution.
• Conduct research and insights gathering, including competitor monitoring, trend spotting, and identifying cultural moments relevant to campaigns and community engagement.
• Prepare performance reports, tracking social analytics, campaign metrics, influencer outputs, and other key KPIs to support decision-making.
• Collaborate cross-functionally with Product, Data, Customer Support, and regional teams to ensure marketing initiatives remain aligned and well-executed.
• Support all ad-hoc related marketing tasks required by the Marketing Lead.

You are:

• A Budding Marketing Specialist (2–3 Years Experience): you have hands‑on experience supporting marketing campaigns, managing social calendars, coordinating creators, and keeping multiple workstreams moving. You’re hungry to grow in a fast-paced, high-impact environment.
• Digitally Fluent: you’re comfortable navigating modern marketing tools including:

• Social & content: Instagram, TikTok, YouTube, Facebook
• Scheduling: Meta Business Suite, TikTok Ads Manager, or similar tools
• Creative: Canva (Figma/Adobe Illustrator/Photoshop is a bonus)
• Analytics: Google Analytics, Meta Insights, TikTok Analytics
• CRM: Mailchimp, or similar email campaign tools
• CMS: WordPress or similar website management platforms
• Community platforms: Telegram, WhatsApp, or similar community platforms

• A Creative Storyteller: you enjoy crafting content that’s visually engaging, trend‑aware and tailored to relevant audiences. You understand what drives engagement and how to communicate with clarity and flair.
• A Meticulous Executor: you’re organised, detail‑oriented, and reliable. You manage timelines well, track deliverables across campaigns, creators, and events, and take pride in getting things done right.
• A Collaborative Team Player: you work well with cross‑functional teams (Product, CS, Data) and communicate clearly, proactively and respectfully.
• A Self‑Starter with Hunger to Learn: you experiment, propose ideas, explore new tools, and never hesitate to roll up your sleeves. You’re excited to help build YouTrip’s presence in the market.