Global Promotions Campaign Manager – Assistant

Fuku; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Fuku is seeking an Assistant Campaign Manager in Malaysia to own the end-to-end lifecycle of digital promotions for overseas markets. You will lead planning, execution, testing, and post-campaign analysis while coordinating with Mandarin-speaking regional leadership and cross-functional teams.

The role focuses on acquisition, activation, and retention through integrated strategies across Apps, Web, CRM, and Social, with emphasis on preventing fraud and ensuring compliant promo launches.

Qualifications

• 5+ years in user growth, campaign management, or digital marketing.
• End-to-end ownership from planning through post-campaign analysis.
• English and Mandarin proficiency required; Bahasa Malaysia is a plus.
• Ability to design promotional mechanics and risk frameworks.

Responsibilities

• End-to-End Campaign Management: Lead the full lifecycle of digital campaigns for priority overseas markets, from planning and QA to launch and post-campaign review.
• Full-Funnel Strategy: Design multi-channel campaigns across App, Web, CRM, and Social to drive acquisition, activation, and funded-account conversion.
• Cross-Functional Coordination: Work with Product, Compliance, Tech, and Regional teams to ensure timely and compliant promotions.
• Promotion Mechanics & Budgeting: Implement tailored promotional mechanics including bonuses, credits, cashback, and referrals.
• Performance Tracking & KPIs: Monitor KPIs like First-Time Deposits and Notional Volume to inform optimisation.
• Audience Segmentation & Optimisation: Analyze user behavior to segment audiences and test messaging for better ROI.
• Fraud Prevention: Enforce anti-gaming measures to detect bonus abuse and coordinate mitigation with Compliance and Tech.
• Risk Monitoring: Maintain risk frameworks to ensure promotions reach eligible users.

Skills

Campaign management

Cross-functional collaboration

Data analysis

Stakeholder management

Excel & MS Office

Tools

Microsoft Excel

Microsoft Office

Job description

Fuku is seeking an Assistant Campaign Manager in Malaysia to own the end-to-end lifecycle of digital promotions for overseas markets. You will lead planning, execution, testing, and post-campaign analysis while coordinating with Mandarin-speaking regional leadership and cross-functional teams.

The role focuses on acquisition, activation, and retention through integrated strategies across Apps, Web, CRM, and Social, with emphasis on preventing fraud and ensuring compliant promo launches.