Senior Marketing Campaign Lead (Flexible Work)

Trip.com; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Trip.com Group is seeking a Marketing Campaign Manager for Malaysia to design and run platform-wide, seasonal, and destination-specific campaigns across email, social media, and paid channels to drive customer acquisition, engagement, retention and cross‑selling opportunities.

You will analyze customer data, marketing performance, and market trends to inform strategy, leverage A/B testing and metrics to optimize campaigns, and manage budgets to maximize ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• At least 7 years of experience driving marketing campaigns for ecommerce sites.
• Strong analytical skills with data‑driven decision making.
• Excellent written and verbal communication skills in English.
• Strong attention to detail.

Responsibilities

• Design and implement marketing campaigns (e.g., platform-wide, seasonal, and destination specific campaigns) across various channels (email, social media, paid ads, etc) to drive customer acquisition, engagement, retention and cross‑selling opportunities.
• Analyze customer data, marketing performance, and market trends to inform campaign strategy and ensure continuous improvement. Leverage A/B testing, attribution models, and performance metrics to optimize campaigns and achieve key performance indicators (KPIs).
• Work closely with design teams to ensure campaigns are on‑brand, visually compelling, and aligned with the customer journey. Provide feedback on creative briefs and collaborate on messaging strategies.
• Manage and track campaign budgets, ensuring efficient use of resources and maximizing ROI. Monitor spend across multiple channels and adjust strategies as needed to stay within budget.
• Provide regular performance reports to senior leadership, highlighting campaign results, insights, and recommendations for future initiatives. Present data in a clear and actionable format.
• Work with various internal stakeholders, including product teams, regional marketing managers, and business leaders, to align on campaign goals and timelines.
• Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure Trip.com stays ahead of the curve in campaign innovation.

Skills

Campaign analytics

English proficiency

Attention to detail

Data-driven decision making

Education

Bachelor’s degree in Marketing/Communications

Job description

Trip.com Group is seeking a Marketing Campaign Manager for Malaysia to design and run platform-wide, seasonal, and destination-specific campaigns across email, social media, and paid channels to drive customer acquisition, engagement, retention and cross‑selling opportunities.

You will analyze customer data, marketing performance, and market trends to inform strategy, leverage A/B testing and metrics to optimize campaigns, and manage budgets to maximize ROI.