Marketing Executive

Youtrip; Selangor; On-site; MYR 60,000 - 72,000; Full time

Job summary

YouTrip is seeking a marketing specialist in Malaysia to support multi-channel campaigns and sustain vibrant social communities. You will craft engaging content, coordinate creators, and help drive events and campaigns across social, email, and partnerships.

Collaborate with Product, Data, and regional teams to ensure aligned marketing initiatives, report on KPIs, and push YouTrip's fintech presence in the market. This role offers growth in a fast-paced environment.

Qualifications

• 2–3 years experience supporting marketing campaigns and managing social calendars.

Responsibilities

• Support marketing campaigns across social, email, website, and partnerships.
• Manage day-to-day social media operations: scheduling, captions, community management.
• Drive community-building and user engagement across platforms.
• Assist content creation: drafting copy, coordinating with designers, asset prep.
• Coordinate influencer and partnership activities and track deliverables.
• Support events and offline activations with logistics and on-ground execution.
• Conduct research on competitors and cultural moments relevant to campaigns.

Skills

Marketing campaigns

Social media management

Content creation

Influencer coordination

Event support

Analytics

Communication

Collaboration

Creative storytelling

Self-starter

Tools

Meta Business Suite

TikTok Ads Manager

Canva

Figma

Adobe Illustrator

Photoshop

Google Analytics

Mailchimp

WordPress

Job description

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

You will:

• Support the execution of marketing campaigns, coordinating timelines, tracking deliverables, and ensuring smooth rollout across social, email, website, in-app, offline, and partnership channels.
• Manage day-to-day social media operations, including content scheduling, caption writing, community management, and monitoring engagement trends.
• Drive community-building efforts, engaging users across platforms, supporting community conversations, and helping shape a strong user base for YouTrip.
• Assist in content creation, including drafting copy, coordinating with designers and creators, supporting basic photo/video shoots, and preparing assets for social, EDM, blog, and in-app content.
• Coordinate influencer and partnership activities, including liaising with creators, managing deliverables, and compiling performance results.
• Support marketing events and offline activations, handling logistics, vendor coordination, and on-ground execution.
• Conduct research and insights gathering, including competitor monitoring, trend spotting, and identifying cultural moments relevant to campaigns and community engagement.
• Prepare performance reports, tracking social analytics, campaign metrics, influencer outputs, and other key KPIs to support decision-making.
• Collaborate cross-functionally with Product, Data, Customer Support, and regional teams to ensure marketing initiatives remain aligned and well-executed.
• Support all ad-hoc related marketing tasks required by the Marketing Lead.

Requirements

You are:

• A Budding Marketing Specialist (2–3 Years Experience): you have hands-on experience supporting marketing campaigns, managing social calendars, coordinating creators, and keeping multiple workstreams moving. You’re hungry to grow in a fast-paced, high-impact environment.
• Digitally Fluent: you’re comfortable navigating modern marketing tools including:
• Social & content: Instagram, TikTok, YouTube, Facebook
• Scheduling: Meta Business Suite, TikTok Ads Manager, or similar tools
• Creative: Canva (Figma/Adobe Illustrator/Photoshop is a bonus)
• Analytics: Google Analytics, Meta Insights, TikTok Analytics
• CRM: Mailchimp, or similar email campaign tools
• CMS: WordPress or similar website management platforms
• Community platforms: Telegram, WhatsApp, or similar community platforms
• A Creative Storyteller: you enjoy crafting content that’s visually engaging, trend-aware and tailored to relevant audiences. You understand what drives engagement and how to communicate with clarity and flair.
• A Meticulous Executor: you’re organised, detail-oriented, and reliable. You manage timelines well, track deliverables across campaigns, creators, and events, and take pride in getting things done right.
• A Collaborative Team Player: you work well with cross-functional teams (Product, CS, Data) and communicate clearly, proactively and respectfully.
• A Self-Starter with Hunger to Learn: you experiment, propose ideas, explore new tools, and never hesitate to roll up your sleeves. You’re excited to help build YouTrip’s presence in the market.